Meera is an email marketing expert bestselling author, award winning blogger and speaker who specializes in making marketing online businesses simple for her clients. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.

She’s also the founder of the MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”

Through her best-selling books and marketing courses, Meera has taught over 80,000 students and readers, giving them the confidence to build super fans + sell out their digital products without sleaze, cringe, or “you’ve gotta haves” so they can build a community that’s obsessed with what they’re offering.

Newsletter l Podcast l Free Resources 

https://www.meerakothand.com/ – Get in touch with Meera and tap on all her free resources

1. Start having an email list from day one. Don’t wait before you have more traffic because building your email list is what helps you build that traffic.

2. While having a lead magnet is important, what is more important is the way you present it to convince someone to download and to give you their email address in the process. If a visitor to your website never downloads the lead magnet, they will never know how good the content you have provided is.

3. Email marketing has one of the highest returns of investment for ad spending today and protects you from cases where the platform that you have built your audience on (such as Youtube, Instagram or Facebook) decides to delete your account or to reduce your reach for reasons out of your control.

[2.45]

Meera is an email marketing expert bestselling author, award winning blogger and speaker who specializes in making marketing online businesses simple for her clients. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.

She’s also the founder of the MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”

Through her best-selling books and marketing courses, Meera has taught over 80,000 students and readers, giving them the confidence to build super fans + sell out their digital products without sleaze, cringe, or “you’ve gotta haves” so they can build a community that’s obsessed with what they’re offering.

Newsletter l Podcast l Resources 

https://www.meerakothand.com/ – Get in touch with Meera and tap on all her free resources

1. Start having an email list from day one. Don’t wait before you have more traffic because building your email list is what helps you build that traffic.

2. While having a lead magnet is important, what is more important is the way you present it to convince someone to download and to give you their email address in the process. If a visitor to your website never downloads the lead magnet, they will never know how good the content you have provided is.

3. Email marketing has one of the highest returns of investment for ad spending today and protects you from cases where the platform that you have built your audience on (such as Youtube, Instagram or Facebook) decides to delete your account or to reduce your reach for reasons out of your control.

[2.30] While Meera never grew up with entrepreneurial aspirations, after a health scare during her maternity leave, Meera decided to start a blog and growing her audience.

[4.20] Meera shares how she helps her clients creates by taking them from scratch to having a income generating business.

[5.35] Meera shares the power of email marketing. Email marketing gives you a high level of control over the audience you have gathered in your email list and unlike social media platforms like facebook, Instagram and Youtube where you can potentially shut down for alleged violations and you will lose your whole audience, your email list is something that you will always have on hand. Email marketing also has a very high return of investment for advertising revenue spent.

[8.00] Meera shares her advice that you should focus on building an email list from day one as opposed to waiting to build traffic because you need to give any visitor who comes to your website a reason to interact and build a relationship with you.

[11.00] While creating a lead magnet is important, what is more crucial is how you present and promote it in your website. Because no one will know how useful your lead magnet is if they are not convinced to download it.

[11.45] Meera’s advice is to pick one main platform to grow your audience and pick one where your target audience can be found. Apart from leveraging on Pinterest, she found guest blogging and appearing on podcasts has worked very well. In addition, her books on Amazon are also generating a significant source of traffic.

[13.00] Have an understanding for what you want to be known for. Meera decided to focus on email marketing because she felt that there was a gap in the market on content for solopreneurs and that was how she found her niche and built her audience. To be able to stand out, address questions that others shy away from or other bigger influencers are not addressing.

[15.30] Meera teaches things that she has experimented with before, so when others started reaching out to her for advice, she felt validated with her approach and techniques and that led her to how she started creating her courses.

[16.20] Meera shares about her courses the Profitable Email System and the Addicted Business Framework that she teaches.

[17.50 ] Meera shares that one of her mistakes earlier on was to create a course as her first product because it takes so many resources and skills to do it well and to sell it well.

[23.20] Meera speaks about why she chose to publish her books on Amazon as opposed to traditional print. Despite being a best selling author on Amazon, Meera actually stresses that the important thing to focus on is whether you can get consistent sales because it is not hard to get the best-selling status.

[28.00] While it is very competitive on Amazon today, it is still possible to do well and Meera shares that her approach is to see what her competitors have written and what the negative reviews are to find her topic.

[30.35] Meera intentionally chose to do very little one on one client work because she felt that this was not the best way for her to serve her customers best and that her zone of genius is through books, digital products, courses and trainings. She does however have a membership program where she helped addressed the needs and questions for her audience and to cover topics which she did not want to create full fledge course on.

[32.40] Memberships require you to deliver consistently high levels of value to your customers and is better suited for entrepreneurs who are more experienced.

[33.40] Meera says thanks to Jeff Goins for inspiring her to start her blog.