Nidhi Belani is the founder of Success Talks and she is an Interview & People Skills Specialist with over 15 years of experience in the training industry. With the skills she acquired as a Lead Cabin Crew & Trainer with Singapore Airlines for over 10 years, she has built a community of over 50,000 people on her social media platforms which she uses to help career-oriented individuals globally to ace their interviews and get hired for their dream jobs. In her own words, Nidhi has made it her mission to make both organizations as well as individuals find the right match for one another.

In today’s episode, Nidhi shares her journey, how she niched down earlier on when she started her business to provide a clear value proposition, and the importance of leveraging on social media and building a community.

Newsletter l Podcast l Free Resources 

https://nidhi-belani.com/ – Check out Nidhi’s website and get in touch with her

https://www.youtube.com/watch?v=nFt-yQpRMkE&t=314s – Check out Nidhi’s Youtube video where she shares some fundamental principles to how you can enhance your personal image as well as tips on how to dress in accordance to your body shape and style personality and get your Free MUST-HAVE Personal Image Interview Checklist specially designed so you can Dress-to-Impress!

1. When starting a new business, it is important to choose a niche and make your value proposition clear to your customers. Like Nidhi if you can find a niche that allows your experience and skills to shine, it can really help you establish your authority and credibility quickly.

2. Youtube is a great tool to build your personal brand and is can be a very powerful lead magnet for your business. While it does take time to get it off the ground, once you have traction, it will continue to provide you value even during times when you are not always available to provide new content to your community.

3. Focus on building your community that will support you and your business. They are your greatest advocates and will provide you with the support and feedback you need to grow.

[2.10] Nidhi started her entrepreneurial journey at the age of 17 because she realized she couldn’t get a job due to her age. An idea struck her that she could help a consulting firm where she could help provide quality candidates to companies who are looking to hire. While it didn’t work out again due to her age and her lack of funds, it was her first taste of experience.

[4.30] On the encouragement of her mother, Nidhi came to Singapore to work as an air stewardess with Singapore Airlines for 10 years. In fact, she had to undergo a major surgery just before she came to Singapore.

[8.20] In 2017, Nidhi broke her tail bone and after 10 years with Singapore Airlines, she decided to leave so she could recover properly. As Nidhi realized that there was a gap in the market of coaching for individuals who were looking to start a career as a cabin crew, Nidhi decide to launch Success Talks and to focus on helping aspirant cabin crew applicants with landing a job. By niching down on a gap in the market that also played to her strengths, Nidhi was able to establish her authority quickly and build her customer base.

[11.55] As a result of Covid, Nidhi expanded her business to help not only aspirant cabin crew applicants, but anyone who is look to land their dream job.

[14.00] Nidhi shares the key things entrepreneurs should look out for when they are interviewing candidates to hire. Try to determine if the candidate you intend to hire will fit in the values of the company, and whether they are looking forward to a career with the company, and not just focus on the individual’s skillset.

[16.10] While Interviews these days are evolving, Nidhi shares that she still has programs and tools to help her clients prepare themselves for their interviews..

[18.00] Nidhi shares that she gets immense satisfaction from helping her clients. Even individuals who were not able to afford her services but benefitted from her Youtube videos reach out to her.

[19.10] Part of Nidhi’s business model is a closed facebook group that she runs on a subscription model basis called Airflix where she gives her clients a way to have more video interview experience. It really helps build community and gives her clients mutual support.

[22.50] Nidhi has a YouTube channel that has over 25,000 subscribers. She started it to provide a way to empower others with the skills and knowledge that she has acculumated over the years and it’s one of the platforms that she has used to build leads for her business.

[25.10] Nidhi has a very comprehensive social media strategy with her business. She uses YouTube, Instagram, Facebook and podcasts and it all ties in to her providing her with a good strategy and variety of lead magnets. Nidhi attributes her community as a key reason for her success and encourages everyone to focus on building it.

[28.00] Nidhi repurposes her content and it’s a great way to recycle her old content and allow it to reach a wider audience. It is not always necessary to create new content every single day.

Nidhi Belani is the founder of Success Talks and she is an Interview & People Skills Specialist with over 15 years of experience in the training industry. With the skills she acquired as a Lead Cabin Crew & Trainer with Singapore Airlines for over 10 years, she has built a community of over 50,000 people on her social media platforms which she uses to help career-oriented individuals globally to ace their interviews and get hired for their dream jobs. In her own words, Nidhi has made it her mission to make both organizations as well as individuals find the right match for one another.

In today’s episode, Nidhi shares her journey, how she niched down earlier on when she started her business to provide a clear value proposition, and the importance of leveraging on social media and building a community.

Newsletter l Podcast l Resources 

https://nidhi-belani.com/ – Check out Nidhi’s website and get in touch with her

https://www.youtube.com/watch?v=nFt-yQpRMkE&t=314s – Check out Nidhi’s Youtube video where she shares some fundamental principles to how you can enhance your personal image as well as tips on how to dress in accordance to your body shape and style personality and get your Free MUST-HAVE Personal Image Interview Checklist specially designed so you can Dress-to-Impress!

1. When starting a new business, it is important to choose a niche and make your value proposition clear to your customers. Like Nidhi if you can find a niche that allows your experience and skills to shine, it can really help you establish your authority and credibility quickly.

2. Youtube is a great tool to build your personal brand and is can be a very powerful lead magnet for your business. While it does take time to get it off the ground, once you have traction, it will continue to provide you value even during times when you are not always available to provide new content to your community.

3. Focus on building your community that will support you and your business. They are your greatest advocates and will provide you with the support and feedback you need to grow.

[2.10] Nidhi started her entrepreneurial journey at the age of 17 because she realized she couldn’t get a job due to her age. An idea struck her that she could help a consulting firm where she could help provide quality candidates to companies who are looking to hire. While it didn’t work out again due to her age and her lack of funds, it was her first taste of experience.

[4.30] On the encouragement of her mother, Nidhi came to Singapore to work as an air stewardess with Singapore Airlines for 10 years. In fact, she had to undergo a major surgery just before she came to Singapore.

[8.20] In 2017, Nidhi broke her tail bone and after 10 years with Singapore Airlines, she decided to leave so she could recover properly. As Nidhi realized that there was a gap in the market of coaching for individuals who were looking to start a career as a cabin crew, Nidhi decide to launch Success Talks and to focus on helping aspirant cabin crew applicants with landing a job. By niching down on a gap in the market that also played to her strengths, Nidhi was able to establish her authority quickly and build her customer base.

[11.55] As a result of Covid, Nidhi expanded her business to help not only aspirant cabin crew applicants, but anyone who is look to land their dream job.

[14.00] Nidhi shares the key things entrepreneurs should look out for when they are interviewing candidates to hire. Try to determine if the candidate you intend to hire will fit in the values of the company, and whether they are looking forward to a career with the company, and not just focus on the individual’s skillset.

[16.10] While Interviews these days are evolving, Nidhi shares that she still has programs and tools to help her clients prepare themselves for their interviews..

[18.00] Nidhi shares that she gets immense satisfaction from helping her clients. Even individuals who were not able to afford her services but benefitted from her Youtube videos reach out to her.

[19.10] Part of Nidhi’s business model is a closed facebook group that she runs on a subscription model basis called Airflix where she gives her clients a way to have more video interview experience. It really helps build community and gives her clients mutual support.

[22.50] Nidhi has a YouTube channel that has over 25,000 subscribers. She started it to provide a way to empower others with the skills and knowledge that she has acculumated over the years and it’s one of the platforms that she has used to build leads for her business.

[25.10] Nidhi has a very comprehensive social media strategy with her business. She uses YouTube, Instagram, Facebook and podcasts and it all ties in to her providing her with a good strategy and variety of lead magnets. Nidhi attributes her community as a key reason for her success and encourages everyone to focus on building it.

[28.00] Nidhi repurposes her content and it’s a great way to recycle her old content and allow it to reach a wider audience. It is not always necessary to create new content every single day.