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00:02

Hello boys and girls and welcome to the TED to business show the best place for expert advice for entrepreneurs. This is Ted your Brennan home speaking. Today we’re talking about a very important subject sleep. With only so many waking hours in a day, the quality of your sleep can have a huge impact on your clarity of my efficiency and ultimately your business.

 

So to shed some light on this subject, I have brought in my friend Ryan Jarvis, who is the founder and CEO of the sleep consultant. The asleep persona helps high functioning individuals such as CEOs and entrepreneurs achieve more out of their lives in business using cutting edge steaming strategies and techniques.

 

So join us as Riley shares about the importance of good sleep, extra steps you can take to improve your sleep, and the importance of not spreading yourself too thin.

 

All these variables and more on today’s show after this quick commercial break. Hey, guys, is Ted, thank you so much for joining me on my show. And for all the support. If you ever found any value from the show, I would love if you could subscribe to the show, leave a review on Apple podcasts and share the show with somebody who find it useful as well.

 

All episodes Tuesday resources are available on tattooer.com. So make sure you log on to tattoo.com that’s tdto.com and make sure you sign up for the newsletter if you want to hear updates from me directly. And now let’s dive right in. He really thank you for joining us today is so nice to have you here.

 

01:23

Thank you so much for having me Ted. It’s an honor.

 

01:25

Now Riley let’s type a very simple icebreaker so can get to know you better. Please share verse, Who is Riley Jarvis when he isn’t working

 

01:33

when Riley isn’t working, he is doing a lot of things at once. I’m kind of a huge multitasker. So I’m either reading or looking at cryptocurrency these days. Oh, I’m in December time I love to do lots of running lots of ideas serving to sometimes basically bicycling outside activities. And then in the wintertime, tons of snowboarding. I go to Vancouver and Whistler quite often. So hitting the slopes there. It’s a lot of fun. And up here in Canada.

 

Yeah, there’s a lot to do. So winter coming up, going to be skating a lot, which is many outdoor activities as I can but inside to you know, it’s nice sitting by a fire and reading a book watching a movie, whatever the new special is on TV. So yeah, that’s all fun.

 

02:13

Oh man, I do miss Canada, I did spend a semester in Western Ontario. So I love Canada, the people to weather the outdoors. I love it all.

 

Riley, you are currently the founder of the sleep consultant, where you help CEOs, entrepreneurs, and high performance, transform their sleep to significantly boost their performance and productivity levels.

 

But let’s start with your story. I understand that actually, you had some previous health problems in the past that led you to develop an interest in the field of sleep. Could you share this hopefully see like previously for you?

 

02:46

Absolutely, yeah. So my journey started, I took finance in school as my undergraduate and I kind of followed my parents footsteps. But when I was a teenager and stuff like that, I was always into stocks and stuff like that.

 

So I really thought that whole business side of things was the way that I was gonna take it. That’s what I had envisioned for myself. But when I actually got into the industry, I noticed that I was getting burnt out pretty fast. And I started developing health issues, and I just couldn’t keep up with other people. And it wasn’t like I wasn’t as mentally sharp, where it eventually came to that but I just didn’t have the energy and I was only 2122 23 at the time.

 

And I felt like at the energy of like an eight year old man. I just didn’t know how people you know, in that industry that was Go go go.

 

03:24

He couldn’t function anymore at that point in time. Right.

 

03:27

Exactly. Yep. So this is where went to the doctor turns out with diagnosed with Crohn’s disease, which is autoimmunity. huge surprise to me. I was having sort of stomachaches at the time. Anyway, it escalated pretty fast.

 

And I think the students really contributed to it. And it was sort of from their side effects from medications doctors were giving me wasn’t really doing anything for me, was making me feel worse. So this is where I had to take health into my own hands and spent tons of hours of research I had to drop out of school I was doing some other cores at the time, dropped out of work eventually I’ve just you know, I just wasn’t functional anymore.

 

And then from there, I went to lots of money on private doctors and then took health into my own hands and kind of found out that X factor that was missing was sleep and with my sleep really was figured out there’s all these other factors that went into it to my Crohn’s just suddenly started getting better. So for the last five years has been in complete remission and doctors don’t really know why.

 

And so now I’ve I use that as sort of a, you know, the typical hero’s journey and helping other people now transform their sleep but not so much on the disease state, a lot more of the functionality, biohacking productivity, stuff like that.

 

04:37

And I would love to explore all those points as well. But let’s talk a little bit about the time when you were in college and when you were in finance, I actually understand you a formerly an investment banker, which is one of the most stressful jobs that

 

you couldn’t have when you’re fresh out of college so he would not doing yourself any favors back then what was it like maybe emotionally or physically when you’re going through the process and you will not actually fully aware What was happening to your body, I can only understand that it must be you must have felt very lost. Because I personally also had a lot of sleep issues growing up. And you know, I was sleepwalking as well.

 

And there were days where I just simply couldn’t function. And the one word that I always describe the experience would be frustration. But Ryan, what was it like for you personally, when you were going through this whole process yourself?

 

05:22

Totally, yeah, it really took a toll on me because again, it was just seeing other people and they’re able to perform, and I just wasn’t able to. And if I wasn’t sleeping that good, my mind was working at half capacity. So I had to stay late at the office, plus all the other obligations

 

Outside of work I had to do, which means which meant I had to get to bed later, which meant a poor sleep, the following day, I had to drink even more coffee put put my body to more stressful state. So you know, it’s just this vicious cycle. That is a vicious cycle. I know, it’s crazy,

 

05:49

the more you try to fix it, the more it gets worse. And I guess what the worst thing that can happen is you start blaming yourself. But you know, that’s not really a solution. And that’s why I think, you know, methodology go. And research approach would be very important for anybody who’s actually facing a problem as well. And I think it’s something that, you know, affects a lot of us,

 

but it’s not an area that people usually talk about, we will talk about the hustle about, you know, the grind, but you know, what happens when, physically and mentally you’re just not able to function anymore. So now rally, here’s my next question. Could you share with us? This is a very basic one. But just to be thorough, could you just share with us what are the bad effects, if you actually have long term, that’s the

 

06:32

long term bad sleep. So if we’re talking years and decades, there’s so many things. So they say, for example, if you don’t sleep for 48 hours, this isn’t, by the way, just pulling all nighters,

 

this can just be simply, you’re only sleeping intermittently throughout the night, and you’re really not having a good sleep, you know, three, four hours, they say you can be the same state of somebody who’s illegally drunk.

 

Now imagine, parents are driving their kids to school in they’re sort of in the state, the US caught caffeine to compensate for that. But longer term, we’re talking about cancer rates, all cars, all cause mortality, heart attack, stroke, just so many things over being overweight, obesity, everything just skyrockets in the science of just showing this so much.

 

And people are very aware of the science behind, you know, diet and exercise. But sleep is sort of that one where they don’t know as much about but at the same time, the science is still in its infancy stages. But what they have shown so far is pretty scary stuff. And you don’t get enough.

 

07:29

Yeah, I mean, those are the reasons why we should all pay attention to it. But really, you are an expert. But you know, before we get a bit further on this, when you personally realized that you had Crohn’s disease, and you realize that sleep was an issue, you know, what was some of the steps that you took incrementally maybe? Or to fix your own sleep?

 

What were the techniques that you use yourself that you found worked? And maybe if there’s something that doesn’t work as well, you could share? Because I’m sure it’s different techniques help different people at different stages?

 

07:57

Absolutely. So first of all, everybody is super unique. And that’s why it took me a long time to figure out about that. And that’s sometimes why you know, the right health can really show it to you where you may have been blind or not aware of before, of really what works for you.

 

And this is where I became very purposeful and attend full of every single minute of every single day. Instead of you know, when I got home and I was just watching Netflix or something, I acted, I did something that was active recovery.

 

So for example, that would activate my parasympathetic nervous system. So I get into this mode, whether it was through Epsom salt baths, it could have been for as a meditation, or yoga. And that would make me you know, just set me if I was at a level seven stress, it would bring your way back down to you know, level one or two versus Netflix may have just brought me down to a five or six, you know, while I’m eating dinner, which isn’t good for you.

 

So for most people, what I would say it’s okay, you wake up in the morning, you want to drink about one liter of water when you first wake up, because we usually lose about a liter of water just from our breathing alone.

 

After about 90 minutes, we wake up, it lit in layman’s terms, it just worked with our cortisol. If we are going to offer caffeine, we want to do about 90 minutes after we wake up. And then after that, expose your eyes to the sun.

 

This really sets your circadian rhythm in check, which can actually help you fall asleep. Now we fast forward to the nighttime, these are just high level basics. We limit our blue lights, and a blue light exposure to hours usually prior to bed. So this could be blue light blocking glasses,

 

Dimming the lights, blue blackout curtains while we sleep, and just having a really, you know, relaxing, nighttime routine. This could be journaling, meditation, you know, all that stuff. Everybody’s different. There’s at least 20 modalities that you can do. But people probably know at this point what works for them if they don’t, you can just there’s so many ways to explore that online as well.

 

09:46

And I think actually one of the biggest factors to maybe success in this area is discipline. So a lot of times you say I want to sleep by a certain hour but it may not be easy to achieve. And of course I’m going to say Okay, I’m going to be enough caffeine. But sometimes the deadlines come in and you’re stressed.

 

So stress, of course, is a big factor. And you actually end up consuming the caffeine and, you know, messing up a sleep cycle as well. So I guess that’s something that, you know, we have to be consciously aware of when we’re trying to fix that issue as well.

 

So Riley, here’s my next question. So you got interested with this whole field of sleep and regulating sleep cycles? What do you do personally, to develop your expertise inside this area?

 

10:29

Quite a few things, it’s talking to a lot of experts in the area on an ongoing basis, you’re kind of, you know, at the forefront of the science, looking at the size myself, but also kind of being in the in the weeds with people, seeing what their lab tests come back as and want to get a an objective view of that kalinic, a clinician setting where it’s, you know, it’s inside of a laboratory, and you have participants within that laboratory setting, it’s great, and shows the scientific lab studies,

 

and the results that come from it. But there’s something else that’s begin when you’re actually working with clients, and seeing how they’re improving with each tailor protocol. That’s for them. And you get to pick up on these patterns sometimes.

 

So I’ve learned so much from people, depending on what stage they’re in their life,

 

11:10

and I guess, being that objective third party for them, so you actually see certain things that they may neglect, or they may willfully neglect as well, because they’re just not willing to let go, or certain comforts in their lives as well.

 

So rally for my sake. And for the sake of the listeners, could you share once again, the value proposition of the sleep consultant, in your own words?

 

11:28

Absolutely. So what we do is we have a custom tailor protocol for executive CEOs high performance, we work with athletes on people of all kinds who were looking to really get that top 20% of their field and in, what this does is allows you to achieve your maximum potential.

 

So what you’re able to do with your work is you’re able to let’s say, if you have an eight hour workday, you’re able to complete a day, maybe within four or five hours, just because your deep work and focus is so much more, you can have higher stress tolerance,

 

you don’t necessarily need as much sleep, you just feel overall better your emotional intelligence is better, so you can manage people more. And the way we do that is by testing about 900 Different biomarkers with a series of lab tests.

 

We send it all to people’s houses, they take the sample, send it back to the lab, and then I interpret the results. And we use holistic protocols that are customized by each person over the course of 12 to 16 weeks while we track their sleep every night. And really, we just combine it with questionnaires. And this is where I come in help. And honestly, within weeks, people can really start seeing tremendous improvements. Like I said,

 

12:33

you just mentioned it and I 100 biomarkers that being measured, how is this data actually going to be obtained from the individuals?

 

12:38

Yeah, so we do it by doing a series of lab tests. Now these aren’t the lab tests that you would just go to your family doctor for. That’s that’s on a more mass scale, they don’t have the funding to do that. This is a lot more private, and sensitive testing that’s again on the forefront of science. So for example, we’ll look at a stool test, we’ll look at thyroid tests, we’ll look at everybody’s whole entire genome sequence.

 

We’ll look at their neurotransmitters, their gut parasites, gut dysbiosis, we’ll look at their detoxification markers. If there’s any toxins within their, their body, it could be heavy metals, it just goes on and on. And it’s not just one test by itself. It’s how does it relate.

 

So for example, maybe you have inside of your get h pylori, but we also see that your thyroid is not functioning optimally was actually connected by having h pylori, and having hypothyroid. And for some people, this is Hashimotos, which was something that I had. And once I addressed this h pylori, then my Hashimotos was magically fixed.

 

So this is just one of countless examples of when you fix one thing in a lab testing, you can see it, and then you see all the other biomarkers improve. And we take a subjective and objective approach. So that’s based the lab tests or the objective part. Obviously, we see it from their ordering, we ship to them, and we track their sleep every night.

 

But then we I I’m always asking them always given them service. Okay, how are we doing? And when we look back, we can see those numbers improving as well. And that means we’re going in the right direction.

 

14:01

Oh, I didn’t realize there was so many different variables that went into the whole analysis as well. Thank you for explaining that to me. Now, Riley, what was it like when you first started your company? And maybe could you share some of the challenges that you faced early on?

 

14:15

Absolutely. So when I first started my company drop shipping was really the big thing. It still is big now but it was huge back then. Using or bullet or Barolo and Shopify store and everything. So I created a sleep store called My true sleep.

 

Now when I started this store, I want it to be kind of like the Amazon of sleep store. So I had about 80 different products inside of that store. And it was great and some items sold pretty well because it was in the early stages and I’m also a copywriter. So that part came easy to me for the marketing getting people to like

 

14:45

those two skills would go very well.

 

14:47

Absolutely. One thing I found though, is you always had to catch the trendy wave of something but then once that trend was over the product and it was it just wasn’t hot anymore going so I always felt like I was catching trying to chase that next step. thing.

 

The other thing too, though, is I had too many products in my store, when I realized was I want to transition to my own product brand, which is like a true ecommerce store. And I had to narrow it down to a couple products. But the issue with that is, they’re just shipping and suppliers,

 

the cost that went into that you would have to fulfill, it’s not like today where things are so easy, and there’s fulfillment centers within North America was all based in China. So what people are used to something taking 123 days to their house takes two to three weeks. So this cause issues.

 

But at the same time, I was also going to sleep consulting coaching with started picking up too. So I thought, this is really my true passion. This is how I can transform my own store and help other people. This is kind of where I took it. So it was a tough call to make. But it’s ultimately where I kind of let that store go and transition onto helping people with their sleep.

 

15:48

Guys really just shared about the importance of niching down. You know, previously, he was focusing on both his dropshipping store and eventually his consulting business, he realized that he needed to focus on what his true passion was. And that gave him the biggest chance to succeed as well. Though dropshipping brought his own opportunities, he realized that this was not the area that he wanted to focus his energies on.

 

And he decided to focus everything on his consulting business, as entrepreneurs is always very common for us to want to pursue many different opportunities. But once in a while, it’s great to step back just like Riley did to see where you should focus your energies on for the greatest chance of success. So really was the process for you when you were trying to acquire earlier clients? Yeah, so

 

16:23

for the drop shipping store clients only came from ads that I was doing on Facebook. But that was it, there was really no word of mouth. That was essentially to catch that wave for the sleeping consult consultation clients for the sleep consultant. That was a really interesting one, because I started locally with people helping people and results really started to pick up and I kind of got a local base of clients that I started working with.

 

And that helped people so much that I decided to expand internationally, because just from my research, nobody was really doing it to the extent at least that I was. So that’s where I started from there. And then what’s what’s really cool with audiences executive and CEOs is they have pretty big networks. And if something works for them, they’re going to tell their network as well. So I was very lucky in that sense. How I didn’t have to do as because just your word of mouth that happened by itself.

 

17:12

Oh, I see. Well, at that level is probably very common to have sleep issues when you’re a CEO, a very seasoned entrepreneur, and you’re always performing and expected to perform at such a high level. So rally, what is the process like when you onboard a client? I’m sure everyone has a different problem that needs to be solved.

 

And they have different reactions to the techniques that you may have? How do you help them understand that it may take some time to see results? And there may be a fair bit of experimentation that’s going to be involved?

 

17:36

Absolutely. So part of what you said there is exactly what I tell them. And I tell them look, everybody’s biology is truly unique. My journey took a long time, but from from everything that I had to go through concerning shorten your process by a huge amount. So I say sometimes people have maybe been suffering, it could whether it’s more of a disease state like I was or a medical condition that’s through their doctor, or if it’s just for most people,

 

they just want to optimize mentally, so they can perform at their peak performance state. I tell them, Look, if it took you if you’ve been struggling for 20 years, but it only takes you six months to a year to get better. That’s like That’s amazing. If you look at that side by side. So that’s how I start with them. And the first consultation we have to give there’s just a free sleep assessment, just to see where I can help them.

 

I don’t Pitch Anything, no products and services, I just want to see are they a right fit? Are they somebody that can maybe take their health seriously, because there is work that has to be involved. And the closer you follow the steps that I that I give to them, then the obviously the faster faster they’ll get results, but start to like send them surveys at the go through answer a bunch of questions. This really gives me a good idea of what kind of person is this?

 

Where are they? What are the girls? Where do they want to get to. And then we send them everything from the sleep tracker, we have a new age sleep kit, which has all my favorite gadgets of sleep directly to their house, and then we ship all the lab test kits.

 

And once they receive those usually takes about, you know, two to four weeks to see the results of those. And then they go through a sleep course that I give them and we work start working on everything. In the meantime,

 

19:09

Riley showed us Do you really help clients in Canada right now? Or are you able to help clients from around the world?

 

19:14

No, it’s everywhere around the world. And what’s really cool with these things is for example some of the tests that you do, you may have to urinate onto a to a dry pad but what’s nice with this is it’s on the dry pad so you don’t have to worry about any any samples going defective for example bloods really difficult one and that’s why I don’t do it as much but you can but all these other ones are very, very, very sensitive and they’re very convenient because you know the sample doesn’t get spoiled for for weeks upon weeks on end. So they’re more than okay

 

19:45

and I guess the blood test is actually necessary if you suspected your claim, you have some thyroid issues or something along those lines.

 

19:52

Exactly. So thyroids, very thyroid, you definitely want to do the blood. But wherever, wherever somebody In the world, this is where I’ll send them something which is, for example, a requisition where they can go to their local doctor. And based on all this blood markers they can get that done. These other ones I’m talking about is where usually a lab test kit is shipped from a facility in the USA, directly to somewhere in the world. But yes, if we need to do blood, then they just go to the local blood provider based on the requisition that we give them as well.

 

20:21

Right, I would love for you to be able to share some stories of the clients that you have helped. Could you share with us? How would you like before you help them? How is the journey like for them? And how are they now today that you’ve actually had the chance to help them improve their sleep?

 

20:34

Absolutely, yeah. So one of the biggest ones, and this is public, it’s on my website. His name was Andre Larrabee. He was a PhD, he was a professor for many years. And he started his own business called the seven figure advisor, which he really liked.

 

But what happened was, he was just always diabetic. And he was very stressful life, just go go go coffee after coffee. He had, he has five kids, and his wife ended up passing away. And because of that, he just got into, you know, just things he just shouldn’t have. He was eating too much sugar, gained a bunch of weight. And so when he came to me, and he saw a bunch of doctors, especially for his diabetes, and everything else,

 

I forget the amount of pills he was taking, but it was at least 10. Anyway, once he came, came and saw me pretty, pretty fast. He started seeing great results. We ran all the lab tests on him, we could see his biomarkers were way out of balance. His gut was just a mess with a bunch of parasites and pathogens and dysbiosis.

 

Yeah, I think there was I think there was about at least five parasites. And this is common for most people. I mean, it’s, it could it could be from 30 years ago from eating bad food. It’s not just going down south to Mexico. side point. But anyway, he was a lot of things were a mess. And he was he wasn’t, he gained something in the ballpark of 50 pounds.

 

Blood Sugar was just through the roof, he couldn’t regulate it, he was taking shots with insulin on an ongoing basis for his insulin on an ongoing basis. After he saw me, he is no longer considered diabetic, his blood sugar is completely regulated. He’s not, he’s lost 60 pounds, he’s not on sleeping pills anymore. Any kind of other pills, he’s happier than ever, he’s thriving more than ever, his stress tolerance is amazing. No need for alcohol or anything like this,

 

he’s going for walks on the beach, you know, he’s just living a lifestyle that he’s able to achieve more, but he’s happier. And everything’s a lot more effortless. So that was a big one for him. He was around 5560. So that’s an older example, somebody who’s a younger entrepreneur, early 30s, late 20s, an individual named Tim, he was, you know, he was just hustle, hustle, hustle.

 

He wanted to build a body of his dreams, he wanted to get the freedom, he wanted to travel the world. And we were really able to help him achieve that. By allowing him to work, you know, it would he would have been able to get down to 12 hours, he’s able to get done in six hours. And this left time for him to do other things, he was able to multitask, more clear mind, he was also just able to have these ideas that just popped into his mind. Another side tangent, but the subconscious mind is very important for this. With sleep and

 

23:12

less when you sleep enough to stick clarity. And ideas come in naturally.

 

23:16

Yeah, it could be when you’re in the shower and bump an idea pops into your head and just it helped me all the time that sends your business on a trajectory or, or side hustle to proportions you can’t even begin to imagine. So that was it for him, he was able to increase this testosterone actually double his testosterone, which meant more drive got the body of his dreams that he wanted. And it just goes up and up from there.

 

23:37

So how much sleep should individual get every night? It depends. For most

 

23:41

people, the average, this is about seven to nine hours. What you want to think of is our sleep cycles go in 90 minutes. So if we are to wake up, we kind of want to wake up within those sleep cycles. Because we wake up in the middle of that one. That’s when we can wake up feeling groggy, so you think 90 minutes, you know, going all the way up to six hours, seven hours, nine hours. It’s kind of our work.

 

24:02

Alrighty, I know you have your own podcast called The sleep for side hustlers podcast. Can you share this, but this podcast is about and what you hope to achieve?

 

24:09

Yeah, it’s a really cool one. So this is more of a new venture, the sleep for side hustles podcast and this is where we help side hustle entrepreneurs specifically, whether in their their existing nine to five job and they have a side hustle business and

 

maybe they want to transition out of their nine to five job and make their Side Hustle Hustle business a full time business to really achieve the freedom that they want. This is where we help them by using the power of sleep to really help them achieve that or maybe they already have a business that they’re starting.

 

They don’t have a nine to five job but they really just want to take that to the next level. We have all kinds of guests inside of there that just speak about their insights and we utilize the power of sleep and how they can really help a lot of the things that we talked about in the show today. But going on a much deeper level how we can help them achieve their

 

24:54

I see. So has the podcast itself been naturally a good funnel for you to bring in new clients as well?

 

24:59

It’s been a really good funnel to bring clients into what’s really nice with it is people just, I think today more than ever, audiences are just so spammed, and they’re almost desensitized to people just reaching out and trying to sell them your product. So it’s more important now than ever. It’s just human to human interaction and trust and integrity.

 

And so when people hear your voice across, so many mistrust kind of that ruin marketing, yeah, people need so many hours to listen and be exposed to you, then they’re willing to buy or at least be curious about what you have to offer. So you have these long term listeners and they spread word. So yes, it has been

 

25:34

O’Reilly entrepreneurship is never an easy journey. If there’s one person who played a large part of your success today, who would it be? And why don’t you take this chance to say thank you,

 

25:42

I would say, the very, I would say Robert Greene, if I was to say, like an author I’ve been following. He has, you know, 40 Laws of Power and all those ones, just seeking the truth and human nature, psychology and what that’s all about.

 

Tai Lopez is sort of out there to you know, the traditional entrepreneurs. In person I have a lot of people really to thank somebody recently, he really got me into the podcasting was somebody named John Corcoran. And he wrote, he has a company called Rise 25 That really helps people get clients through the podcasting platform, which is amazing.

 

So I would say now more than ever, podcasting is is the most one of the most important channels to acquire clients to build your brand. If that’s something you’re like, right?

 

26:25

Now, if the listeners only remember one thing from today’s conversation, well, you’d like it to be,

 

26:30

I would say prioritize sleep, just know that maybe you haven’t focused on sleep too much in the past, maybe put it on the back burner, it doesn’t seem before and I’ll sleep when I’m dead, all those old school beliefs and philosophies.

 

But trust me, the science is there, and it continues to emerge. If you prioritize your sleep in the right way, it’s going to reward you back in ways that you cannot begin to imagine you’ll look back and months or years from now. And you’ll you’ll think it’s it was honestly one of the best choices you’ve ever made. I’ve seen it time and time again, not only myself, but other people too.

 

Just just focus on it. And it’ll it’ll pay you back in ways do you can’t begin to fathom, like I said,

 

27:03

So Riley, do you have any resources that the listeners can tap upon if they want to improve the sleep as well?

 

27:08

Absolutely. So they can go to www dot the sleep consultant calm, and they can get access to a free I called the sleep Nirvana questionnaire, which is a self assessment with a bunch of questions that ranks them based on where they’re at with their sleep, and really pinpoint exactly what you need to do in order to help you achieve it.

 

And then you’ll get follow up emails to with a tailor protocol to allow you to achieve that. You also have the option to do a free sleep assessment with myself, where it’s just me listening to you understand what your background maybe challenges, maybe it’s really coming to understand what you can do for yourself on a high level of you to really start moving things in the right direction.

 

27:45

Alright, and all these links and resources will be available on Riley’s episode page when the podcast goes live. Now, Riley, how can the listeners get in contact with you they want to speak to you have they need your help?

 

27:56

Absolutely. So they can also go to the soup consulting calm and on there, there is the book a call button. It’ll ask them a series of questions so I can get to understand them more. And we’ll get started right away, usually within one or two weeks,

 

28:07

thoroughly. Thank you so much for joining us today and sharing your story and expertise has been a real pleasure for me. And I’m glad to make this connection with you.

 

28:15

Great, thank you so much. And likewise.

 

28:18

Guys, thank you so much for joining Raleigh and I in today’s episode, I hope you’ve got some key takeaways and how you can improve your sleep. Good sleep is important for a healthy lifestyle which will have a direct impact on your business. So make sure you don’t burn yourself out and spread yourself out too thin.

 

Now, as before, if you received any value from the show, I would love for you to subscribe to the show, leave a review on Apple podcasts and to share the show with somebody who find it useful as well. All of these Tuesday, resources and my email list available on patreon.com. That’s tdo.com that’s all for me today. I’ll see you guys next time.

[This transcript has been automatically generated by a digital software and will therefore  contain errors and typos. Please kindly take note of this and only rely on the digital transcript for reference.]

00:02

Hello boys and girls and welcome to the TED to business show the best place for expert advice for entrepreneurs. This is Ted your Brennan home speaking. Today we’re talking about a very important subject sleep. With only so many waking hours in a day, the quality of your sleep can have a huge impact on your clarity of my efficiency and ultimately your business.

 

So to shed some light on this subject, I have brought in my friend Ryan Jarvis, who is the founder and CEO of the sleep consultant. The asleep persona helps high functioning individuals such as CEOs and entrepreneurs achieve more out of their lives in business using cutting edge steaming strategies and techniques.

 

So join us as Riley shares about the importance of good sleep, extra steps you can take to improve your sleep, and the importance of not spreading yourself too thin.

 

All these variables and more on today’s show after this quick commercial break. Hey, guys, is Ted, thank you so much for joining me on my show. And for all the support. If you ever found any value from the show, I would love if you could subscribe to the show, leave a review on Apple podcasts and share the show with somebody who find it useful as well.

 

All episodes Tuesday resources are available on tattooer.com. So make sure you log on to tattoo.com that’s tdto.com and make sure you sign up for the newsletter if you want to hear updates from me directly. And now let’s dive right in. He really thank you for joining us today is so nice to have you here.

 

01:23

Thank you so much for having me Ted. It’s an honor.

 

01:25

Now Riley let’s type a very simple icebreaker so can get to know you better. Please share verse, Who is Riley Jarvis when he isn’t working

 

01:33

when Riley isn’t working, he is doing a lot of things at once. I’m kind of a huge multitasker. So I’m either reading or looking at cryptocurrency these days. Oh, I’m in December time I love to do lots of running lots of ideas serving to sometimes basically bicycling outside activities. And then in the wintertime, tons of snowboarding. I go to Vancouver and Whistler quite often. So hitting the slopes there. It’s a lot of fun. And up here in Canada.

 

Yeah, there’s a lot to do. So winter coming up, going to be skating a lot, which is many outdoor activities as I can but inside to you know, it’s nice sitting by a fire and reading a book watching a movie, whatever the new special is on TV. So yeah, that’s all fun.

 

02:13

Oh man, I do miss Canada, I did spend a semester in Western Ontario. So I love Canada, the people to weather the outdoors. I love it all.

 

Riley, you are currently the founder of the sleep consultant, where you help CEOs, entrepreneurs, and high performance, transform their sleep to significantly boost their performance and productivity levels.

 

But let’s start with your story. I understand that actually, you had some previous health problems in the past that led you to develop an interest in the field of sleep. Could you share this hopefully see like previously for you?

 

02:46

Absolutely, yeah. So my journey started, I took finance in school as my undergraduate and I kind of followed my parents footsteps. But when I was a teenager and stuff like that, I was always into stocks and stuff like that.

 

So I really thought that whole business side of things was the way that I was gonna take it. That’s what I had envisioned for myself. But when I actually got into the industry, I noticed that I was getting burnt out pretty fast. And I started developing health issues, and I just couldn’t keep up with other people. And it wasn’t like I wasn’t as mentally sharp, where it eventually came to that but I just didn’t have the energy and I was only 2122 23 at the time.

 

And I felt like at the energy of like an eight year old man. I just didn’t know how people you know, in that industry that was Go go go.

 

03:24

He couldn’t function anymore at that point in time. Right.

 

03:27

Exactly. Yep. So this is where went to the doctor turns out with diagnosed with Crohn’s disease, which is autoimmunity. huge surprise to me. I was having sort of stomachaches at the time. Anyway, it escalated pretty fast.

 

And I think the students really contributed to it. And it was sort of from their side effects from medications doctors were giving me wasn’t really doing anything for me, was making me feel worse. So this is where I had to take health into my own hands and spent tons of hours of research I had to drop out of school I was doing some other cores at the time, dropped out of work eventually I’ve just you know, I just wasn’t functional anymore.

 

And then from there, I went to lots of money on private doctors and then took health into my own hands and kind of found out that X factor that was missing was sleep and with my sleep really was figured out there’s all these other factors that went into it to my Crohn’s just suddenly started getting better. So for the last five years has been in complete remission and doctors don’t really know why.

 

And so now I’ve I use that as sort of a, you know, the typical hero’s journey and helping other people now transform their sleep but not so much on the disease state, a lot more of the functionality, biohacking productivity, stuff like that.

 

04:37

And I would love to explore all those points as well. But let’s talk a little bit about the time when you were in college and when you were in finance, I actually understand you a formerly an investment banker, which is one of the most stressful jobs that

 

you couldn’t have when you’re fresh out of college so he would not doing yourself any favors back then what was it like maybe emotionally or physically when you’re going through the process and you will not actually fully aware What was happening to your body, I can only understand that it must be you must have felt very lost. Because I personally also had a lot of sleep issues growing up. And you know, I was sleepwalking as well.

 

And there were days where I just simply couldn’t function. And the one word that I always describe the experience would be frustration. But Ryan, what was it like for you personally, when you were going through this whole process yourself?

 

05:22

Totally, yeah, it really took a toll on me because again, it was just seeing other people and they’re able to perform, and I just wasn’t able to. And if I wasn’t sleeping that good, my mind was working at half capacity. So I had to stay late at the office, plus all the other obligations

 

Outside of work I had to do, which means which meant I had to get to bed later, which meant a poor sleep, the following day, I had to drink even more coffee put put my body to more stressful state. So you know, it’s just this vicious cycle. That is a vicious cycle. I know, it’s crazy,

 

05:49

the more you try to fix it, the more it gets worse. And I guess what the worst thing that can happen is you start blaming yourself. But you know, that’s not really a solution. And that’s why I think, you know, methodology go. And research approach would be very important for anybody who’s actually facing a problem as well. And I think it’s something that, you know, affects a lot of us,

 

but it’s not an area that people usually talk about, we will talk about the hustle about, you know, the grind, but you know, what happens when, physically and mentally you’re just not able to function anymore. So now rally, here’s my next question. Could you share with us? This is a very basic one. But just to be thorough, could you just share with us what are the bad effects, if you actually have long term, that’s the

 

06:32

long term bad sleep. So if we’re talking years and decades, there’s so many things. So they say, for example, if you don’t sleep for 48 hours, this isn’t, by the way, just pulling all nighters,

 

this can just be simply, you’re only sleeping intermittently throughout the night, and you’re really not having a good sleep, you know, three, four hours, they say you can be the same state of somebody who’s illegally drunk.

 

Now imagine, parents are driving their kids to school in they’re sort of in the state, the US caught caffeine to compensate for that. But longer term, we’re talking about cancer rates, all cars, all cause mortality, heart attack, stroke, just so many things over being overweight, obesity, everything just skyrockets in the science of just showing this so much.

 

And people are very aware of the science behind, you know, diet and exercise. But sleep is sort of that one where they don’t know as much about but at the same time, the science is still in its infancy stages. But what they have shown so far is pretty scary stuff. And you don’t get enough.

 

07:29

Yeah, I mean, those are the reasons why we should all pay attention to it. But really, you are an expert. But you know, before we get a bit further on this, when you personally realized that you had Crohn’s disease, and you realize that sleep was an issue, you know, what was some of the steps that you took incrementally maybe? Or to fix your own sleep?

 

What were the techniques that you use yourself that you found worked? And maybe if there’s something that doesn’t work as well, you could share? Because I’m sure it’s different techniques help different people at different stages?

 

07:57

Absolutely. So first of all, everybody is super unique. And that’s why it took me a long time to figure out about that. And that’s sometimes why you know, the right health can really show it to you where you may have been blind or not aware of before, of really what works for you.

 

And this is where I became very purposeful and attend full of every single minute of every single day. Instead of you know, when I got home and I was just watching Netflix or something, I acted, I did something that was active recovery.

 

So for example, that would activate my parasympathetic nervous system. So I get into this mode, whether it was through Epsom salt baths, it could have been for as a meditation, or yoga. And that would make me you know, just set me if I was at a level seven stress, it would bring your way back down to you know, level one or two versus Netflix may have just brought me down to a five or six, you know, while I’m eating dinner, which isn’t good for you.

 

So for most people, what I would say it’s okay, you wake up in the morning, you want to drink about one liter of water when you first wake up, because we usually lose about a liter of water just from our breathing alone.

 

After about 90 minutes, we wake up, it lit in layman’s terms, it just worked with our cortisol. If we are going to offer caffeine, we want to do about 90 minutes after we wake up. And then after that, expose your eyes to the sun.

 

This really sets your circadian rhythm in check, which can actually help you fall asleep. Now we fast forward to the nighttime, these are just high level basics. We limit our blue lights, and a blue light exposure to hours usually prior to bed. So this could be blue light blocking glasses,

 

Dimming the lights, blue blackout curtains while we sleep, and just having a really, you know, relaxing, nighttime routine. This could be journaling, meditation, you know, all that stuff. Everybody’s different. There’s at least 20 modalities that you can do. But people probably know at this point what works for them if they don’t, you can just there’s so many ways to explore that online as well.

 

09:46

And I think actually one of the biggest factors to maybe success in this area is discipline. So a lot of times you say I want to sleep by a certain hour but it may not be easy to achieve. And of course I’m going to say Okay, I’m going to be enough caffeine. But sometimes the deadlines come in and you’re stressed.

 

So stress, of course, is a big factor. And you actually end up consuming the caffeine and, you know, messing up a sleep cycle as well. So I guess that’s something that, you know, we have to be consciously aware of when we’re trying to fix that issue as well.

 

So Riley, here’s my next question. So you got interested with this whole field of sleep and regulating sleep cycles? What do you do personally, to develop your expertise inside this area?

 

10:29

Quite a few things, it’s talking to a lot of experts in the area on an ongoing basis, you’re kind of, you know, at the forefront of the science, looking at the size myself, but also kind of being in the in the weeds with people, seeing what their lab tests come back as and want to get a an objective view of that kalinic, a clinician setting where it’s, you know, it’s inside of a laboratory, and you have participants within that laboratory setting, it’s great, and shows the scientific lab studies,

 

and the results that come from it. But there’s something else that’s begin when you’re actually working with clients, and seeing how they’re improving with each tailor protocol. That’s for them. And you get to pick up on these patterns sometimes.

 

So I’ve learned so much from people, depending on what stage they’re in their life,

 

11:10

and I guess, being that objective third party for them, so you actually see certain things that they may neglect, or they may willfully neglect as well, because they’re just not willing to let go, or certain comforts in their lives as well.

 

So rally for my sake. And for the sake of the listeners, could you share once again, the value proposition of the sleep consultant, in your own words?

 

11:28

Absolutely. So what we do is we have a custom tailor protocol for executive CEOs high performance, we work with athletes on people of all kinds who were looking to really get that top 20% of their field and in, what this does is allows you to achieve your maximum potential.

 

So what you’re able to do with your work is you’re able to let’s say, if you have an eight hour workday, you’re able to complete a day, maybe within four or five hours, just because your deep work and focus is so much more, you can have higher stress tolerance,

 

you don’t necessarily need as much sleep, you just feel overall better your emotional intelligence is better, so you can manage people more. And the way we do that is by testing about 900 Different biomarkers with a series of lab tests.

 

We send it all to people’s houses, they take the sample, send it back to the lab, and then I interpret the results. And we use holistic protocols that are customized by each person over the course of 12 to 16 weeks while we track their sleep every night. And really, we just combine it with questionnaires. And this is where I come in help. And honestly, within weeks, people can really start seeing tremendous improvements. Like I said,

 

12:33

you just mentioned it and I 100 biomarkers that being measured, how is this data actually going to be obtained from the individuals?

 

12:38

Yeah, so we do it by doing a series of lab tests. Now these aren’t the lab tests that you would just go to your family doctor for. That’s that’s on a more mass scale, they don’t have the funding to do that. This is a lot more private, and sensitive testing that’s again on the forefront of science. So for example, we’ll look at a stool test, we’ll look at thyroid tests, we’ll look at everybody’s whole entire genome sequence.

 

We’ll look at their neurotransmitters, their gut parasites, gut dysbiosis, we’ll look at their detoxification markers. If there’s any toxins within their, their body, it could be heavy metals, it just goes on and on. And it’s not just one test by itself. It’s how does it relate.

 

So for example, maybe you have inside of your get h pylori, but we also see that your thyroid is not functioning optimally was actually connected by having h pylori, and having hypothyroid. And for some people, this is Hashimotos, which was something that I had. And once I addressed this h pylori, then my Hashimotos was magically fixed.

 

So this is just one of countless examples of when you fix one thing in a lab testing, you can see it, and then you see all the other biomarkers improve. And we take a subjective and objective approach. So that’s based the lab tests or the objective part. Obviously, we see it from their ordering, we ship to them, and we track their sleep every night.

 

But then we I I’m always asking them always given them service. Okay, how are we doing? And when we look back, we can see those numbers improving as well. And that means we’re going in the right direction.

 

14:01

Oh, I didn’t realize there was so many different variables that went into the whole analysis as well. Thank you for explaining that to me. Now, Riley, what was it like when you first started your company? And maybe could you share some of the challenges that you faced early on?

 

14:15

Absolutely. So when I first started my company drop shipping was really the big thing. It still is big now but it was huge back then. Using or bullet or Barolo and Shopify store and everything. So I created a sleep store called My true sleep.

 

Now when I started this store, I want it to be kind of like the Amazon of sleep store. So I had about 80 different products inside of that store. And it was great and some items sold pretty well because it was in the early stages and I’m also a copywriter. So that part came easy to me for the marketing getting people to like

 

14:45

those two skills would go very well.

 

14:47

Absolutely. One thing I found though, is you always had to catch the trendy wave of something but then once that trend was over the product and it was it just wasn’t hot anymore going so I always felt like I was catching trying to chase that next step. thing.

 

The other thing too, though, is I had too many products in my store, when I realized was I want to transition to my own product brand, which is like a true ecommerce store. And I had to narrow it down to a couple products. But the issue with that is, they’re just shipping and suppliers,

 

the cost that went into that you would have to fulfill, it’s not like today where things are so easy, and there’s fulfillment centers within North America was all based in China. So what people are used to something taking 123 days to their house takes two to three weeks. So this cause issues.

 

But at the same time, I was also going to sleep consulting coaching with started picking up too. So I thought, this is really my true passion. This is how I can transform my own store and help other people. This is kind of where I took it. So it was a tough call to make. But it’s ultimately where I kind of let that store go and transition onto helping people with their sleep.

 

15:48

Guys really just shared about the importance of niching down. You know, previously, he was focusing on both his dropshipping store and eventually his consulting business, he realized that he needed to focus on what his true passion was. And that gave him the biggest chance to succeed as well. Though dropshipping brought his own opportunities, he realized that this was not the area that he wanted to focus his energies on.

 

And he decided to focus everything on his consulting business, as entrepreneurs is always very common for us to want to pursue many different opportunities. But once in a while, it’s great to step back just like Riley did to see where you should focus your energies on for the greatest chance of success. So really was the process for you when you were trying to acquire earlier clients? Yeah, so

 

16:23

for the drop shipping store clients only came from ads that I was doing on Facebook. But that was it, there was really no word of mouth. That was essentially to catch that wave for the sleeping consult consultation clients for the sleep consultant. That was a really interesting one, because I started locally with people helping people and results really started to pick up and I kind of got a local base of clients that I started working with.

 

And that helped people so much that I decided to expand internationally, because just from my research, nobody was really doing it to the extent at least that I was. So that’s where I started from there. And then what’s what’s really cool with audiences executive and CEOs is they have pretty big networks. And if something works for them, they’re going to tell their network as well. So I was very lucky in that sense. How I didn’t have to do as because just your word of mouth that happened by itself.

 

17:12

Oh, I see. Well, at that level is probably very common to have sleep issues when you’re a CEO, a very seasoned entrepreneur, and you’re always performing and expected to perform at such a high level. So rally, what is the process like when you onboard a client? I’m sure everyone has a different problem that needs to be solved.

 

And they have different reactions to the techniques that you may have? How do you help them understand that it may take some time to see results? And there may be a fair bit of experimentation that’s going to be involved?

 

17:36

Absolutely. So part of what you said there is exactly what I tell them. And I tell them look, everybody’s biology is truly unique. My journey took a long time, but from from everything that I had to go through concerning shorten your process by a huge amount. So I say sometimes people have maybe been suffering, it could whether it’s more of a disease state like I was or a medical condition that’s through their doctor, or if it’s just for most people,

 

they just want to optimize mentally, so they can perform at their peak performance state. I tell them, Look, if it took you if you’ve been struggling for 20 years, but it only takes you six months to a year to get better. That’s like That’s amazing. If you look at that side by side. So that’s how I start with them. And the first consultation we have to give there’s just a free sleep assessment, just to see where I can help them.

 

I don’t Pitch Anything, no products and services, I just want to see are they a right fit? Are they somebody that can maybe take their health seriously, because there is work that has to be involved. And the closer you follow the steps that I that I give to them, then the obviously the faster faster they’ll get results, but start to like send them surveys at the go through answer a bunch of questions. This really gives me a good idea of what kind of person is this?

 

Where are they? What are the girls? Where do they want to get to. And then we send them everything from the sleep tracker, we have a new age sleep kit, which has all my favorite gadgets of sleep directly to their house, and then we ship all the lab test kits.

 

And once they receive those usually takes about, you know, two to four weeks to see the results of those. And then they go through a sleep course that I give them and we work start working on everything. In the meantime,

 

19:09

Riley showed us Do you really help clients in Canada right now? Or are you able to help clients from around the world?

 

19:14

No, it’s everywhere around the world. And what’s really cool with these things is for example some of the tests that you do, you may have to urinate onto a to a dry pad but what’s nice with this is it’s on the dry pad so you don’t have to worry about any any samples going defective for example bloods really difficult one and that’s why I don’t do it as much but you can but all these other ones are very, very, very sensitive and they’re very convenient because you know the sample doesn’t get spoiled for for weeks upon weeks on end. So they’re more than okay

 

19:45

and I guess the blood test is actually necessary if you suspected your claim, you have some thyroid issues or something along those lines.

 

19:52

Exactly. So thyroids, very thyroid, you definitely want to do the blood. But wherever, wherever somebody In the world, this is where I’ll send them something which is, for example, a requisition where they can go to their local doctor. And based on all this blood markers they can get that done. These other ones I’m talking about is where usually a lab test kit is shipped from a facility in the USA, directly to somewhere in the world. But yes, if we need to do blood, then they just go to the local blood provider based on the requisition that we give them as well.

 

20:21

Right, I would love for you to be able to share some stories of the clients that you have helped. Could you share with us? How would you like before you help them? How is the journey like for them? And how are they now today that you’ve actually had the chance to help them improve their sleep?

 

20:34

Absolutely, yeah. So one of the biggest ones, and this is public, it’s on my website. His name was Andre Larrabee. He was a PhD, he was a professor for many years. And he started his own business called the seven figure advisor, which he really liked.

 

But what happened was, he was just always diabetic. And he was very stressful life, just go go go coffee after coffee. He had, he has five kids, and his wife ended up passing away. And because of that, he just got into, you know, just things he just shouldn’t have. He was eating too much sugar, gained a bunch of weight. And so when he came to me, and he saw a bunch of doctors, especially for his diabetes, and everything else,

 

I forget the amount of pills he was taking, but it was at least 10. Anyway, once he came, came and saw me pretty, pretty fast. He started seeing great results. We ran all the lab tests on him, we could see his biomarkers were way out of balance. His gut was just a mess with a bunch of parasites and pathogens and dysbiosis.

 

Yeah, I think there was I think there was about at least five parasites. And this is common for most people. I mean, it’s, it could it could be from 30 years ago from eating bad food. It’s not just going down south to Mexico. side point. But anyway, he was a lot of things were a mess. And he was he wasn’t, he gained something in the ballpark of 50 pounds.

 

Blood Sugar was just through the roof, he couldn’t regulate it, he was taking shots with insulin on an ongoing basis for his insulin on an ongoing basis. After he saw me, he is no longer considered diabetic, his blood sugar is completely regulated. He’s not, he’s lost 60 pounds, he’s not on sleeping pills anymore. Any kind of other pills, he’s happier than ever, he’s thriving more than ever, his stress tolerance is amazing. No need for alcohol or anything like this,

 

he’s going for walks on the beach, you know, he’s just living a lifestyle that he’s able to achieve more, but he’s happier. And everything’s a lot more effortless. So that was a big one for him. He was around 5560. So that’s an older example, somebody who’s a younger entrepreneur, early 30s, late 20s, an individual named Tim, he was, you know, he was just hustle, hustle, hustle.

 

He wanted to build a body of his dreams, he wanted to get the freedom, he wanted to travel the world. And we were really able to help him achieve that. By allowing him to work, you know, it would he would have been able to get down to 12 hours, he’s able to get done in six hours. And this left time for him to do other things, he was able to multitask, more clear mind, he was also just able to have these ideas that just popped into his mind. Another side tangent, but the subconscious mind is very important for this. With sleep and

 

23:12

less when you sleep enough to stick clarity. And ideas come in naturally.

 

23:16

Yeah, it could be when you’re in the shower and bump an idea pops into your head and just it helped me all the time that sends your business on a trajectory or, or side hustle to proportions you can’t even begin to imagine. So that was it for him, he was able to increase this testosterone actually double his testosterone, which meant more drive got the body of his dreams that he wanted. And it just goes up and up from there.

 

23:37

So how much sleep should individual get every night? It depends. For most

 

23:41

people, the average, this is about seven to nine hours. What you want to think of is our sleep cycles go in 90 minutes. So if we are to wake up, we kind of want to wake up within those sleep cycles. Because we wake up in the middle of that one. That’s when we can wake up feeling groggy, so you think 90 minutes, you know, going all the way up to six hours, seven hours, nine hours. It’s kind of our work.

 

24:02

Alrighty, I know you have your own podcast called The sleep for side hustlers podcast. Can you share this, but this podcast is about and what you hope to achieve?

 

24:09

Yeah, it’s a really cool one. So this is more of a new venture, the sleep for side hustles podcast and this is where we help side hustle entrepreneurs specifically, whether in their their existing nine to five job and they have a side hustle business and

 

maybe they want to transition out of their nine to five job and make their Side Hustle Hustle business a full time business to really achieve the freedom that they want. This is where we help them by using the power of sleep to really help them achieve that or maybe they already have a business that they’re starting.

 

They don’t have a nine to five job but they really just want to take that to the next level. We have all kinds of guests inside of there that just speak about their insights and we utilize the power of sleep and how they can really help a lot of the things that we talked about in the show today. But going on a much deeper level how we can help them achieve their

 

24:54

I see. So has the podcast itself been naturally a good funnel for you to bring in new clients as well?

 

24:59

It’s been a really good funnel to bring clients into what’s really nice with it is people just, I think today more than ever, audiences are just so spammed, and they’re almost desensitized to people just reaching out and trying to sell them your product. So it’s more important now than ever. It’s just human to human interaction and trust and integrity.

 

And so when people hear your voice across, so many mistrust kind of that ruin marketing, yeah, people need so many hours to listen and be exposed to you, then they’re willing to buy or at least be curious about what you have to offer. So you have these long term listeners and they spread word. So yes, it has been

 

25:34

O’Reilly entrepreneurship is never an easy journey. If there’s one person who played a large part of your success today, who would it be? And why don’t you take this chance to say thank you,

 

25:42

I would say, the very, I would say Robert Greene, if I was to say, like an author I’ve been following. He has, you know, 40 Laws of Power and all those ones, just seeking the truth and human nature, psychology and what that’s all about.

 

Tai Lopez is sort of out there to you know, the traditional entrepreneurs. In person I have a lot of people really to thank somebody recently, he really got me into the podcasting was somebody named John Corcoran. And he wrote, he has a company called Rise 25 That really helps people get clients through the podcasting platform, which is amazing.

 

So I would say now more than ever, podcasting is is the most one of the most important channels to acquire clients to build your brand. If that’s something you’re like, right?

 

26:25

Now, if the listeners only remember one thing from today’s conversation, well, you’d like it to be,

 

26:30

I would say prioritize sleep, just know that maybe you haven’t focused on sleep too much in the past, maybe put it on the back burner, it doesn’t seem before and I’ll sleep when I’m dead, all those old school beliefs and philosophies.

 

But trust me, the science is there, and it continues to emerge. If you prioritize your sleep in the right way, it’s going to reward you back in ways that you cannot begin to imagine you’ll look back and months or years from now. And you’ll you’ll think it’s it was honestly one of the best choices you’ve ever made. I’ve seen it time and time again, not only myself, but other people too.

 

Just just focus on it. And it’ll it’ll pay you back in ways do you can’t begin to fathom, like I said,

 

27:03

So Riley, do you have any resources that the listeners can tap upon if they want to improve the sleep as well?

 

27:08

Absolutely. So they can go to www dot the sleep consultant calm, and they can get access to a free I called the sleep Nirvana questionnaire, which is a self assessment with a bunch of questions that ranks them based on where they’re at with their sleep, and really pinpoint exactly what you need to do in order to help you achieve it.

 

And then you’ll get follow up emails to with a tailor protocol to allow you to achieve that. You also have the option to do a free sleep assessment with myself, where it’s just me listening to you understand what your background maybe challenges, maybe it’s really coming to understand what you can do for yourself on a high level of you to really start moving things in the right direction.

 

27:45

Alright, and all these links and resources will be available on Riley’s episode page when the podcast goes live. Now, Riley, how can the listeners get in contact with you they want to speak to you have they need your help?

 

27:56

Absolutely. So they can also go to the soup consulting calm and on there, there is the book a call button. It’ll ask them a series of questions so I can get to understand them more. And we’ll get started right away, usually within one or two weeks,

 

28:07

thoroughly. Thank you so much for joining us today and sharing your story and expertise has been a real pleasure for me. And I’m glad to make this connection with you.

 

28:15

Great, thank you so much. And likewise.

 

28:18

Guys, thank you so much for joining Raleigh and I in today’s episode, I hope you’ve got some key takeaways and how you can improve your sleep. Good sleep is important for a healthy lifestyle which will have a direct impact on your business. So make sure you don’t burn yourself out and spread yourself out too thin.

 

Now, as before, if you received any value from the show, I would love for you to subscribe to the show, leave a review on Apple podcasts and to share the show with somebody who find it useful as well. All of these Tuesday, resources and my email list available on patreon.com. That’s tdo.com that’s all for me today. I’ll see you guys next time.