Christina Lenkowski, the Founder of PublicityXChristina, is a podcast pitch pro who helps entrepreneurs get the visibility they need to build their businesses. With hundreds of successful placements and bookings, Christina shares the entire process that goes behind a successful podcast pitch. From choosing the right podcasts, to crafting the perfect pitch, Christina breaks down what are the important considerations that you need to be aware of to help the podcast host you are pitching to say yes.

Newsletter l Podcast l Free Resources 

https://www.publicityxchristina.com/ – Check out Christina’s Podcast Booking Agency.

https://www.publicityxchristina.com/quiz-landing-page – Take Christina’s Quiz.

https://www.instagram.com/publicityxchristina/ – Connect with Christina on Instagram.

1. To find out which podcast shows to appear on, talk to your current audience and ask them who do they listen to. Reach out to these hosts and start building a relationship with them.

2. Systematize your podcast pitch by preparing a template. The first paragraph of your pitch should be personalized to the host you are pitching to. Next provide a paragraph of credibility markers so people can recognize they can understand that you know what you are talking about. Next add 4 to 6 solid topic ideas that you can speak about that will resonate with listeners and this makes it easy for the host to say yes.

3. Don’t let imposter syndrome or the fear of public speaking hold you back from speaking on podcasts. Shift your mindset to have an attitude of gratitude and look to provide service instead of promotion.

[2.30] Christina previously burnt a lot of money following advice on an online sales guru on advertisements that didn’t work. With her background in public relations, Christina decided to practice what she preached and started appearing on shows as a guest. Unlike her online advertisements, people started reaching out to her for help because they felt like that connected with her. Christina found that the returns for her from podcasting was way better than the other avenues she was pursuing.

[6.40] To find out which shows to appear on, Christina suggests talking to your current audience and asking them who do they listen to.

[8.30] Create a pitch template so you don’t have to recreate the wheel every time you pitch to appear on a podcast. You should however personalize each pitch template to the specific host you are pitching to. Don’t spray and pray!

[10.00] The first paragraph of your pitch should be personalized to the host you are pitching to. Next provide a paragraph of credibility markers so people can recognize they can understand that you know what you are talking about. Next add 4 to 6 solid topic ideas that you can speak about that will resonate with listeners and this makes it easy for the host to say yes.

[14.20] A one sheet media page is not mandatory though useful. Don’t let it stop you from pitching to shows just because you don’t have one. A well crafted email is more important and include maybe one link to provide for information for the host to take a look at.

[21.30] To align the expectations with the host, listen to the host’s previous episodes to better understand what their audience will be looking for and anticipate what questions you may be asked. As a guest, always let the host know you are grateful that they are doing this and find ways to help them. Focus on developing your relationship first with the host. If you can’t get this right, you may not be resonating with the listeners as well.

[23.10] It is important to have clear calls to action. Keep it simple for the listeners. Do also provide you social media handles because people tend to want to know you first before they commit to your sales funnel.

[25.00] It is more important to look for the quality of a show and the audience they are speaking to than looking at the size of the audience alone.

[29.00] Don’t let imposter syndrome or the fear of public speaking hold you back from speaking on podcasts. Shift your mindset to have an attitude of gratitude and look to provide service instead of promotion. Christina shares that it’s important to make mistakes but this holds people back from going on to podcasts.

[32.40] Christina believes in sustainable spotlighting and that publicity shouldn’t be a one off thing, because publicity is a long run game and the longer you do it the more opportunities you will have.

[34.40] Christina suggests doing an average of 2 guest interviews on podcasts a month. That is a sustainable number that also creates evergreen content.

[38.40] Christina’s agency provides a guaranteed number of bookings which is not the norm in the PR industry. She does however provide this because she believed in delivering value to her clients.

Christina Lenkowski, the Founder of PublicityXChristina, is a podcast pitch pro who helps entrepreneurs get the visibility they need to build their businesses. With hundreds of successful placements and bookings, Christina shares the entire process that goes behind a successful podcast pitch. From choosing the right podcasts, to crafting the perfect pitch, Christina breaks down what are the important considerations that you need to be aware of to help the podcast host you are pitching to say yes.

Newsletter l Podcast l Resources 

https://www.publicityxchristina.com/ – Check out Christina’s Podcast Booking Agency.

https://www.publicityxchristina.com/quiz-landing-page – Take Christina’s Quiz.

https://www.instagram.com/publicityxchristina/ – Connect with Christina on Instagram.

1. To find out which podcast shows to appear on, talk to your current audience and ask them who do they listen to. Reach out to these hosts and start building a relationship with them.

2. Systematize your podcast pitch by preparing a template. The first paragraph of your pitch should be personalized to the host you are pitching to. Next provide a paragraph of credibility markers so people can recognize they can understand that you know what you are talking about. Next add 4 to 6 solid topic ideas that you can speak about that will resonate with listeners and this makes it easy for the host to say yes.

3. Don’t let imposter syndrome or the fear of public speaking hold you back from speaking on podcasts. Shift your mindset to have an attitude of gratitude and look to provide service instead of promotion.

[2.30] Christina previously burnt a lot of money following advice on an online sales guru on advertisements that didn’t work. With her background in public relations, Christina decided to practice what she preached and started appearing on shows as a guest. Unlike her online advertisements, people started reaching out to her for help because they felt like that connected with her. Christina found that the returns for her from podcasting was way better than the other avenues she was pursuing.

[6.40] To find out which shows to appear on, Christina suggests talking to your current audience and asking them who do they listen to.

[8.30] Create a pitch template so you don’t have to recreate the wheel every time you pitch to appear on a podcast. You should however personalize each pitch template to the specific host you are pitching to. Don’t spray and pray!

[10.00] The first paragraph of your pitch should be personalized to the host you are pitching to. Next provide a paragraph of credibility markers so people can recognize they can understand that you know what you are talking about. Next add 4 to 6 solid topic ideas that you can speak about that will resonate with listeners and this makes it easy for the host to say yes.

[14.20] A one sheet media page is not mandatory though useful. Don’t let it stop you from pitching to shows just because you don’t have one. A well crafted email is more important and include maybe one link to provide for information for the host to take a look at.

[21.30] To align the expectations with the host, listen to the host’s previous episodes to better understand what their audience will be looking for and anticipate what questions you may be asked. As a guest, always let the host know you are grateful that they are doing this and find ways to help them. Focus on developing your relationship first with the host. If you can’t get this right, you may not be resonating with the listeners as well.

[23.10] It is important to have clear calls to action. Keep it simple for the listeners. Do also provide you social media handles because people tend to want to know you first before they commit to your sales funnel.

[25.00] It is more important to look for the quality of a show and the audience they are speaking to than looking at the size of the audience alone.

[29.00] Don’t let imposter syndrome or the fear of public speaking hold you back from speaking on podcasts. Shift your mindset to have an attitude of gratitude and look to provide service instead of promotion. Christina shares that it’s important to make mistakes but this holds people back from going on to podcasts.

[32.40] Christina believes in sustainable spotlighting and that publicity shouldn’t be a one off thing, because publicity is a long run game and the longer you do it the more opportunities you will have.

[34.40] Christina suggests doing an average of 2 guest interviews on podcasts a month. That is a sustainable number that also creates evergreen content.

[38.40] Christina’s agency provides a guaranteed number of bookings which is not the norm in the PR industry. She does however provide this because she believed in delivering value to her clients.