Mark Amouzgar is CEO and Founder of March.Health. After seeing his wife suffer from a severe level of menstrual pain every month, Mark started March.Health with the aim to help women with the process of managing menstrual pain with technology. With an app and a wearable device that emits low wave electrical impulses and a heating pad, March.Health aims to reduce the physical pain suffered during menstruation and the emotional and psychological effects that may come with it.
Join us as Mark shares about his story and his work behind March.Health, his tips behind manufacturing and quality control, and how you should negotiate with your manufacturers.

Newsletter l Podcast l Free Resources 

https://march.health/ – Check out March.Health!

1. If you want to bring down the uptake price of your product or service so that you can onboard more customers, consider a subscription model with a lower entry price point instead of a high one off fee. While you may lose some revenue for customers who do not stick with the platform, the customers who do stay on may end up paying you more in the long run.

2. When dealing with your manufacturer, always have eyes on the ground to check the batches of products made. Also make sure that they have the relevant expertise if your product is in industries such as healthcare like Mark.

3. Be upfront with your manufacturers on what you want the performance and lifespan of the product to be. If you only negotiate for the lowest manufacturing cost, they will likely use lower quality materials that will affect your product’s quality at the end of the day.

[1.55] Mark started March.Health to help manage the issue of menstrual pain because his wife would go through excruciating pain whenever her period came.

[2.45] Mark shares that 75% of women who menstruate suffer mild or acute menstrual pain and 93% experience some mental discomfort due to hormonal imbalance.

[4.50] Mark shares that as a partner, he wanted to be more involved and to help his wife more when she was suffering from menstrual pain but he struggled with understanding how to best help her. As he wanted to create a more inclusive society, Mark feels very strongly about helping to solve the issue and to help manage menstrual pain.

[8.00] Through the wearable device which Mark created, it can help reduce or mute the pain through low wave electrical pulses. Mark also created an app which helps its users manage the emotional and psychological effects of menstrual pain and which also has a function to inform partners about what the user would like them to do. The app also gives smart personalized recommendations on how they can improve the quality of their day when in the pre-menstruating phase or when they are actively menstruating.

[10.30] Mark shares more about the technology that goes behind the wearable device. There is a specific frequency that can mute the pain wave.

[11.00] Ted and Mark discuss about the issue of using pain killers on a long term basis.

[13.30] Mark shares about the heating pads that he added to the wearable device and the benefits of it.

[15.20] Mark shares about the testing results he had with the wearable device. From the focus group tests, there was a 96% success rate.

[17.40] Mark shares that the business model of March.Health. He intends to charge $5 for the app, or $10 for the app and the wearable device with a one-off $29 activation fee. Mark chose a subscription model to keep the uptake rate a lot more affordable for his target customers to give his solution a shot, rather than providing a high one-off price.

[20.30] Mark shares about the NGOs he partnered with and how he hopes to help others manage menstrual pain even if they cannot afford it.

[22.35] Mark shares about the FDA approval process that he had to go through for the wearable device.

[24.30] Mark shares about the issues he is facing with the global supply chain and his advice on managing manufacturing partners. It is important to have eyes on the ground especially if you are manufacturing overseas. Pushing for the lowest price will likely result in a badly made product because the manufacturer also needs to be able to make a good margin on their end.

[26.40] Always go down to the factory to meet the manufacturer that you want to work with and do you due diligence. Make sure that they are the right experts who can understand the nuances in your industry and product.

[28.30] You need to be upfront and specific with your manufacturers as to what you expect the product that you are manufacturing the product for. Let them know the expected lifespan and the intention behind the parts so that they can provide you with the right parts. Don’t lead with the price, otherwise you may be end up with a cheap product that spoils easily.

[33.30 ] Femtech as an industry is underfunded though the situation is now improving.

Mark Amouzgar is CEO and Founder of March.Health. After seeing his wife suffer from a severe level of menstrual pain every month, Mark started March.Health with the aim to help women with the process of managing menstrual pain with technology. With an app and a wearable device that emits low wave electrical impulses and a heating pad, March.Health aims to reduce the physical pain suffered during menstruation and the emotional and psychological effects that may come with it.
Join us as Mark shares about his story and his work behind March.Health, his tips behind manufacturing and quality control, and how you should negotiate with your manufacturers.

Newsletter l Podcast l Resources 

https://march.health/ – Check out March.Health!

1. If you want to bring down the uptake price of your product or service so that you can onboard more customers, consider a subscription model with a lower entry price point instead of a high one off fee. While you may lose some revenue for customers who do not stick with the platform, the customers who do stay on may end up paying you more in the long run.

2. When dealing with your manufacturer, always have eyes on the ground to check the batches of products made. Also make sure that they have the relevant expertise if your product is in industries such as healthcare like Mark.

3. Be upfront with your manufacturers on what you want the performance and lifespan of the product to be. If you only negotiate for the lowest manufacturing cost, they will likely use lower quality materials that will affect your product’s quality at the end of the day.

[1.55] Mark started March.Health to help manage the issue of menstrual pain because his wife would go through excruciating pain whenever her period came.

[2.45] Mark shares that 75% of women who menstruate suffer mild or acute menstrual pain and 93% experience some mental discomfort due to hormonal imbalance.

[4.50] Mark shares that as a partner, he wanted to be more involved and to help his wife more when she was suffering from menstrual pain but he struggled with understanding how to best help her. As he wanted to create a more inclusive society, Mark feels very strongly about helping to solve the issue and to help manage menstrual pain.

[8.00] Through the wearable device which Mark created, it can help reduce or mute the pain through low wave electrical pulses. Mark also created an app which helps its users manage the emotional and psychological effects of menstrual pain and which also has a function to inform partners about what the user would like them to do. The app also gives smart personalized recommendations on how they can improve the quality of their day when in the pre-menstruating phase or when they are actively menstruating.

[10.30] Mark shares more about the technology that goes behind the wearable device. There is a specific frequency that can mute the pain wave.

[11.00] Ted and Mark discuss about the issue of using pain killers on a long term basis.

[13.30] Mark shares about the heating pads that he added to the wearable device and the benefits of it.

[15.20] Mark shares about the testing results he had with the wearable device. From the focus group tests, there was a 96% success rate.

[17.40] Mark shares that the business model of March.Health. He intends to charge $5 for the app, or $10 for the app and the wearable device with a one-off $29 activation fee. Mark chose a subscription model to keep the uptake rate a lot more affordable for his target customers to give his solution a shot, rather than providing a high one-off price.

[20.30] Mark shares about the NGOs he partnered with and how he hopes to help others manage menstrual pain even if they cannot afford it.

[22.35] Mark shares about the FDA approval process that he had to go through for the wearable device.

[24.30] Mark shares about the issues he is facing with the global supply chain and his advice on managing manufacturing partners. It is important to have eyes on the ground especially if you are manufacturing overseas. Pushing for the lowest price will likely result in a badly made product because the manufacturer also needs to be able to make a good margin on their end.

[26.40] Always go down to the factory to meet the manufacturer that you want to work with and do you due diligence. Make sure that they are the right experts who can understand the nuances in your industry and product.

[28.30] You need to be upfront and specific with your manufacturers as to what you expect the product that you are manufacturing the product for. Let them know the expected lifespan and the intention behind the parts so that they can provide you with the right parts. Don’t lead with the price, otherwise you may be end up with a cheap product that spoils easily.

[33.30 ] Femtech as an industry is underfunded though the situation is now improving.