Brian Winch is the founder and owner of Cleanlots.com, and the author of Cleanlots, an operations manual on how to start and operate a simple, low cost, high profit, parking lot litter removal business.

In today’s episode, Brian shares about his business, which he calls “America’s Simplest Business”, his advice on how a small business owner can compete with larger incumbent companies and the importance of developing your business’s elevator pitch.

Newsletter l Podcast l Free Resources 

https://cleanlots.com/ – Find out more about “America’s Simplest Business”

1. In order to compete with larger incumbent players, try niching down and focus on making sure that the service you are providing is better in terms of quality and price so that the value proposition to your customers is clear.

2. Find ways to provide an extra service to your customers that can help build your relationship with them. Like Brian when he provides reports and updates to his customers, it can really help to impress and create an extra incentive for them to work with you on a long term basis.

3. Make sure you develop your elevator pitch so that you can clearly and quickly communicate your business and value proposition to your prospects. Practice your delivery until it is second nature so that you can deliver it smoothly and convincingly.

[2.20] Brian had the entrepreneurial bug even as a child and he sold off his brother’s toys without their permission.

[3.20] While Brian grew up with the notion that he wanted to be a professional player in the NHL, he decided eventually that this was not the path that he wanted to pursue.

[5.10] Brian shares about his parking lot cleaning business which he calls America’s simplest business. He started it because his father was also working on it as a side hustle and Brian realized it was a very easy business to start and one which he enjoyed as well.

[7.50] Brian shares that the business doesn’t need a lot of startup capital and that it can be done as a side hustle at the start and slowly scale from there.

[9.00 ] Brian recounts the various experiences that he learnt over the years that were important for starting a business. Unlike in the past, information was not easily available.

[11.00] Brian wrote a book called Cleanlouts where he teaches others how to start their own parking lot clean business. Today Brian’s own parking lot cleaning business generates over $700,000 a year and he shares all his experiences in the book. Brian provides free support to anyone who wants to start such a business and he views this as a way to honour the memory of his own father.

[12.20] Brian shares stories of his students who pursued the business model that he shared. One of his students made enough money to put his children through college, and some have been so successful that they went into it full time.

[16.20] The unique idea behind Brian’s business model is that it is a service that every commercial or industry property will need and is not something that is the most obvious for everyone to be a great business opportunity.

[18.00] Brian has been able to compete with the larger players over years because he focuses only on cleaning parking lots and doing it to the best of his ability. As larger cleaning companies tend to provide cleaning services for everything, they tend to be unable to deliver the same level of quality. In addition, Brian reports issues that he spots in the property as an extra value service and this helps build relationships with his customers over the years.

[24.10] While Brian worked alone for the first 4 years, he started hiring employees when his customers wanted more of his services.

[28.50] Even after 40 years, Brian still makes it a point to continue cleaning parking lots himself because he finds it very enjoyable.

[28.40] Brian explains the importance of having an elevator pitch and that the process of negotiating with his prospects is always about providing them with the benefits while being patient and passionate about the process. Ultimately to be able to give a reasonable price, you need to walk the ground and determine how much work is required.

[31.10] Brian shares that he has made full use of technology to help his business become more visible. One tip he shared was to use “Google My Business” to get listed on Google and to get additional traffic.

[33.40] With the Covid pandemic, Brian found that there was an increase in the demand of his services especially with

Brian Winch is the founder and owner of Cleanlots.com, and the author of Cleanlots, an operations manual on how to start and operate a simple, low cost, high profit, parking lot litter removal business.

In today’s episode, Brian shares about his business, which he calls “America’s Simplest Business”, his advice on how a small business owner can compete with larger incumbent companies and the importance of developing your business’s elevator pitch.

Newsletter l Podcast l Resources 

https://cleanlots.com/ – Find out more about “America’s Simplest Business”

1. In order to compete with larger incumbent players, try niching down and focus on making sure that the service you are providing is better in terms of quality and price so that the value proposition to your customers is clear.

2. Find ways to provide an extra service to your customers that can help build your relationship with them. Like Brian when he provides reports and updates to his customers, it can really help to impress and create an extra incentive for them to work with you on a long term basis.

3. Make sure you develop your elevator pitch so that you can clearly and quickly communicate your business and value proposition to your prospects. Practice your delivery until it is second nature so that you can deliver it smoothly and convincingly.

[2.20] Brian had the entrepreneurial bug even as a child and he sold off his brother’s toys without their permission.

[3.20] While Brian grew up with the notion that he wanted to be a professional player in the NHL, he decided eventually that this was not the path that he wanted to pursue.

[5.10] Brian shares about his parking lot cleaning business which he calls America’s simplest business. He started it because his father was also working on it as a side hustle and Brian realized it was a very easy business to start and one which he enjoyed as well.

[7.50] Brian shares that the business doesn’t need a lot of startup capital and that it can be done as a side hustle at the start and slowly scale from there.

[9.00 ] Brian recounts the various experiences that he learnt over the years that were important for starting a business. Unlike in the past, information was not easily available.

[11.00] Brian wrote a book called Cleanlouts where he teaches others how to start their own parking lot clean business. Today Brian’s own parking lot cleaning business generates over $700,000 a year and he shares all his experiences in the book. Brian provides free support to anyone who wants to start such a business and he views this as a way to honour the memory of his own father.

[12.20] Brian shares stories of his students who pursued the business model that he shared. One of his students made enough money to put his children through college, and some have been so successful that they went into it full time.

[16.20] The unique idea behind Brian’s business model is that it is a service that every commercial or industry property will need and is not something that is the most obvious for everyone to be a great business opportunity.

[18.00] Brian has been able to compete with the larger players over years because he focuses only on cleaning parking lots and doing it to the best of his ability. As larger cleaning companies tend to provide cleaning services for everything, they tend to be unable to deliver the same level of quality. In addition, Brian reports issues that he spots in the property as an extra value service and this helps build relationships with his customers over the years.

[24.10] While Brian worked alone for the first 4 years, he started hiring employees when his customers wanted more of his services.

[28.50] Even after 40 years, Brian still makes it a point to continue cleaning parking lots himself because he finds it very enjoyable.

[28.40] Brian explains the importance of having an elevator pitch and that the process of negotiating with his prospects is always about providing them with the benefits while being patient and passionate about the process. Ultimately to be able to give a reasonable price, you need to walk the ground and determine how much work is required.

[31.10] Brian shares that he has made full use of technology to help his business become more visible. One tip he shared was to use “Google My Business” to get listed on Google and to get additional traffic.

[33.40] With the Covid pandemic, Brian found that there was an increase in the demand of his services especially with