Grant Difford is the founder and head of client strategy of Waking Giants, a firm that specializes in helping businesses grow through leadership, strategy and strategy implementation.
In today’s episode, Grant shares a ton of actionable take-aways such as the dangers of bad leadership in a business, the importance of providing good customer service as an overall brand strategy, and how entrepreneurs tend to look at and solve the wrong problems in their business.
https://waking-giants.com/how-we-work/ – Check out Waking Giant and get in touch if you need their help
https://courses.wakinggiantsacademy.com/courses/create-your-step-by-step-90-day-strategic-plan (Code free until end Sept) – Grant has very kindly provided us with a free discount code valid up till the end of September 2021. Just enter TEDTEO to gain access.
https://scalebystrategy.com/ – Check out Grant’s book “Scale by Strategy”
https://open.spotify.com/show/0Zu86mvtSJ8FRSyJE2GSqn?si=Dja3MaHOTb-LajBtM3s1VQ&dl_branch=1 – Check out Grant’s podcast “The Leadership Diaries”
https://www.linkedin.com/in/grantdifford/ – Get in touch with Grant on LinkedIn.
1. Poor leadership leads to poor outcome. Business leaders tend to be the largest barriers of change in a business so look at your own business and yourself and evaluate if there are any hurdles that you may unintentionally be creating for your business.
2. Brand strategy is dependent on culture and customer experience. If you don’t live and breathe the culture, the brand strategy will not work. If you don’t have a good customer experience, you can’t build a strong brand as well.
3. A customer who had a bad experience can become your best advocate if you provide them with superb customer service, so encourage feedback from all customers, but follow up with them closely when they share that they had a negative experience.
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