Kyle Nelson and Eli Libby, also known as BizBros, are the co-founders of Results Imagery, a company that produces product photos, videos and infographics to arm companies with the content they need to bring their products to life. With years of media and ecommerce marketing experience under their belt, Results Imagery helps its clients succeed in our current visual first, online environment by sharing its clients’ creative vision and helping them make it a reality with their 100% custom photo and video content.
Kyle and Eli have also joined forces to share their experiences from past and current ventures with their own podcast, the Biz Bros podcast.
Join us today as Kyle and Eli share the hilarious story of how they met, how they help their clients’ products succeed on a hyper competitive online market, and how the joys of podcasting.

Newsletter l Podcast l Free Resources 

https://www.resultsimagery.com/ – Check out Results Imagery if you need help bringing your product to life!

https://www.bizbros.io/ – Check out the Biz Bros podcast!

1. When developing product photos and videos, don’t think of the product as just filming the product as the subject. Go one step further to think about how the photo or video will perform in terms of its ability to convert a potential customer.

2. Customers shop with their eyes. A comprehensive product strategy will require solid photos of the product on a white background showcasing the product from all angles, lifestyle photos to humanize the product, a video showing how the product is used, and infographics on the product explaining its features and uses.

3. Podcasting is a unique experience that allows you to develop networks and create sales funnels for your business. If you are thinking of starting one, do it!

[3.30] Eli and Libby are outdoor sports enthusiasts and they have been working together for a long time. They originally ran the marketing and media portion of a company called Soul ID and built a community for people who are passionate about outdoor sports.

[4.50] Eli and Libby started Results Imagery together when they realized that there was a gap in the market in the product and video photography space for ecommerce.

[6.20] Results Imagery is an ecommerce specialist when it comes to media branding. The average product photographer looks at a product as the subject but Results Imagery goes a step further to think about its ability to convert a sale.

[8.10] Working on creating product photos and videos at the same time is more time and cost efficient.

[10.45] Results Imagery gets a lot of insights from the industry and top sellers and producers on what works for them. This gives Results Imagery the expertise and ability to inform and help its clients on what works and what doesn’t. Most importantly, there must be a human element and voice behind each brand.

[12.40] Customers shop with their eyes. To succeed, you need solid photos on a white background showcasing the product from all angles, lifestyle photos to humanize the product, a video showing how the product is used, and some infographics.

[15.00] To bring the product to life, make sure you have good lighting and the product is the star of the photo or video. Sculpt your brand as your foundation and the photo or video should be building your brand.

[16.40] Videos significantly increase traffic and conversion rates and are the best way to bring a product to life. Eli suggests stop motion videos and social media videos as a start.

[17.00] Eli and Kyle share about the challenges they faced early on in the company. They struggled with documenting their process.

[20.30] Eli and Kyle share about how Covid has impacted their business and the industry trends that they have noticed in ecommerce.

[22.40] Customers today value brand transparency more than ever before. They want to know who is behind the brand and how its made, and this is key to building brand loyalty in the long run.

[23.10] Eli and Kyle share about how they have helped their past clients and how they work with them to increase their rankings on ecommerce platforms.

[25.00] Eli and Kyle share that longer term projects are more rewarding because they get to plan a longer strategy horizon for their clients and it gives them variety in the work depending on how the customer’s product is impacted by the seasons.

[28.30] Eli and Kyle have their own business podcast called the Biz Bros podcast.

[30.00] Eli and Kyle share that podcasting has provided them with a great sales funnel for Results Imagery even though it was not their original intention.

[30.30] Podcasting is a great way to create trust and branding with customers, and creates a personal brand as well.

[33.50] To start a podcast you have to choose a topic you are interested in, consistent and to create a brand that people can relate to.

[35.30] Results Imagery has a snap one plant one project where they help plant trees whenever a customer works with them.

[37.00] Ben Sampson, a past interview of the show and the CEO and Founder of WeHero, connected Eli and Kyle with Ted. Ben and WeHero were instrumental with Results Imagery’s sustainability projects.

Kyle Nelson and Eli Libby, also known as BizBros, are the co-founders of Results Imagery, a company that produces product photos, videos and infographics to arm companies with the content they need to bring their products to life. With years of media and ecommerce marketing experience under their belt, Results Imagery helps its clients succeed in our current visual first, online environment by sharing its clients’ creative vision and helping them make it a reality with their 100% custom photo and video content.
Kyle and Eli have also joined forces to share their experiences from past and current ventures with their own podcast, the Biz Bros podcast.
Join us today as Kyle and Eli share the hilarious story of how they met, how they help their clients’ products succeed on a hyper competitive online market, and how the joys of podcasting.

Newsletter l Podcast l Resources 

https://www.resultsimagery.com/ – Check out Results Imagery if you need help bringing your product to life!

https://www.bizbros.io/ – Check out the Biz Bros podcast!

1. When developing product photos and videos, don’t think of the product as just filming the product as the subject. Go one step further to think about how the photo or video will perform in terms of its ability to convert a potential customer.

2. Customers shop with their eyes. A comprehensive product strategy will require solid photos of the product on a white background showcasing the product from all angles, lifestyle photos to humanize the product, a video showing how the product is used, and infographics on the product explaining its features and uses.

3. Podcasting is a unique experience that allows you to develop networks and create sales funnels for your business. If you are thinking of starting one, do it!

[3.30] Eli and Libby are outdoor sports enthusiasts and they have been working together for a long time. They originally ran the marketing and media portion of a company called Soul ID and built a community for people who are passionate about outdoor sports.

[4.50] Eli and Libby started Results Imagery together when they realized that there was a gap in the market in the product and video photography space for ecommerce.

[6.20] Results Imagery is an ecommerce specialist when it comes to media branding. The average product photographer looks at a product as the subject but Results Imagery goes a step further to think about its ability to convert a sale.

[8.10] Working on creating product photos and videos at the same time is more time and cost efficient.

[10.45] Results Imagery gets a lot of insights from the industry and top sellers and producers on what works for them. This gives Results Imagery the expertise and ability to inform and help its clients on what works and what doesn’t. Most importantly, there must be a human element and voice behind each brand.

[12.40] Customers shop with their eyes. To succeed, you need solid photos on a white background showcasing the product from all angles, lifestyle photos to humanize the product, a video showing how the product is used, and some infographics.

[15.00] To bring the product to life, make sure you have good lighting and the product is the star of the photo or video. Sculpt your brand as your foundation and the photo or video should be building your brand.

[16.40] Videos significantly increase traffic and conversion rates and are the best way to bring a product to life. Eli suggests stop motion videos and social media videos as a start.

[17.00] Eli and Kyle share about the challenges they faced early on in the company. They struggled with documenting their process.

[20.30] Eli and Kyle share about how Covid has impacted their business and the industry trends that they have noticed in ecommerce.

[22.40] Customers today value brand transparency more than ever before. They want to know who is behind the brand and how its made, and this is key to building brand loyalty in the long run.

[23.10] Eli and Kyle share about how they have helped their past clients and how they work with them to increase their rankings on ecommerce platforms.

[25.00] Eli and Kyle share that longer term projects are more rewarding because they get to plan a longer strategy horizon for their clients and it gives them variety in the work depending on how the customer’s product is impacted by the seasons.

[28.30] Eli and Kyle have their own business podcast called the Biz Bros podcast.

[30.00] Eli and Kyle share that podcasting has provided them with a great sales funnel for Results Imagery even though it was not their original intention.

[30.30] Podcasting is a great way to create trust and branding with customers, and creates a personal brand as well.

[33.50] To start a podcast you have to choose a topic you are interested in, consistent and to create a brand that people can relate to.

[35.30] Results Imagery has a snap one plant one project where they help plant trees whenever a customer works with them.

[37.00] Ben Sampson, a past interview of the show and the CEO and Founder of WeHero, connected Eli and Kyle with Ted. Ben and WeHero were instrumental with Results Imagery’s sustainability projects.