Ben Leavitt is a social media strategist with over 86,000 subscribers on YouTube and counting where he teaches his best tips on growing your business on social media.

As a university student studying Marketing, every internship Ben had attended expected him to be a Social Media Expert but his university taught him nothing about it while in school! That was a lightbulb moment for Ben and he read every blog post, watched every YouTube video, and began conducting my his own experiments, growing Instagram pages and YouTube accounts.  After years of work and achieving personal success, Ben started is his own Social Media agency “Bunny Media” where he helps his clients expand their reach and presence on social media.

On today’s episode of the Ted Teo Business Show, Ben shares his tips on growing on social media, why not all views are equal and the importance of working through the cringe when you first start producing content. 

Newsletter l Podcast l Free Resources 

https://www.benleavitt.co/  – Check out Ben’s personal website

https://bunnymedia.co/youtube-growth/ – Check out Ben’s social media agency “Bunny Media”

https://www.youtube.com/c/BenLeavitt/featured –  Check out Ben’s YouTube channel for all his best tips on growing your business on social media

1. TikTok is currently still a great platform to start producing content on because it has predictable virality and business owners should take advantage of it. Get started on Tiktok if you are keen on growing your business on social media today.

2. Not all views are equal. Views on YouTube will be given more time and attention because a user actually chooses to click on your video to watch you. Ideally if you can do both, then strive for a balance of both long form and short form videos to have a strong video strategy. In order to grow your business on social media, you need to be able to convert the views into valid leads.

3. Everyone starts out dorky and nervous when they first start producing content. Work through the cringe and develop your skills and eventually you will feel comfortable talking to the camera and microphone.

[2.50] Ben speaks about his journey as a social media strategist and his own agency Bunny Media. While he did not start with content focused on social media and was focusing on topics such as fitness, he eventually evolved because he saw a gap in the market during his internships during his university days.

[4.30] Ben was very intentional about developing his personal brand because of the potential opportunities that open up when one has a strong personal brand.

[5.50] Ben shares that the platforms he is working on is Youtube, Tiktok and Instagram to grow his own personal brand which he uses to teach others about growing their businesses and personal brand on social media.

[8.10] Ben recommends TikTok as a great platform to start producing content on because it has predictable virality and business owners should take advantage of it.

[10.00] Instagram has evolved to the point where it is a lot more focused on selling advertisements and it’s a lot harder to grow organically. It’s a chicken and egg problem now on Instagram because you need to have a certain level of traction to grow, but that amount of traction also requires a pre-existing base of engagement.

[12.00] With TikTok’s grow, vertical short videos are here to stay, but not all views are equal. Views on YouTube will be given more time and attention because a user actually chooses to click on your video to watch you. Ideally if you can do both, then strive for a balance of both long form and short form videos to have a strong video strategy.

[13.00] Youtube has the power to build your sales funnel and many income streams. As a search engine, Youtube also allows others to find you.

[18.30] Ben shares that it is possible to make money online even with a small number of followers and he has seen his own clients succeed in this. Its not about the number of followers but the quality of your followers.

[20.00] Ted and Ben discuss whether showing one’s face is important in building trust with an audience.

[21.30] Ted and Ben discuss about how dorky and nervous they felt when they first started making content and how they both developed their skills and comfort on camera and the microphone. Do the best with what you have and constantly grow from there. Work through the cringe.

[25.30] Ben shares that as long as you want to monetize yourself one day, make a something of value you want to sell before you think that you are ready.

[28.30] You figure out your expertise as you make it. You will be surprised how much you may know about a subject when you get started to working on it.

[33.30] Ben suggests that growing content creators should only run ads when they are a product to sell so that the ads can provide a return of investment.

[37.15] While you should focus on 1 or 2 social media platforms at the start, you need to also diversify in the future and not be too reliant any one platform.

Ben Leavitt is a social media strategist with over 86,000 subscribers on YouTube and counting where he teaches his best tips on growing your business on social media.

As a university student studying Marketing, every internship Ben had attended expected him to be a Social Media Expert but his university taught him nothing about it while in school! That was a lightbulb moment for Ben and he read every blog post, watched every YouTube video, and began conducting my his own experiments, growing Instagram pages and YouTube accounts.  After years of work and achieving personal success, Ben started is his own Social Media agency “Bunny Media” where he helps his clients expand their reach and presence on social media.

On today’s episode of the Ted Teo Business Show, Ben shares his tips on growing on social media, why not all views are equal and the importance of working through the cringe when you first start producing content. 

Newsletter l Podcast l Resources 

https://www.benleavitt.co/  – Check out Ben’s personal website

https://bunnymedia.co/youtube-growth/ – Check out Ben’s social media agency “Bunny Media”

https://www.youtube.com/c/BenLeavitt/featured –  Check out Ben’s YouTube channel for all his best tips on growing your business on social media

1. TikTok is currently still a great platform to start producing content on because it has predictable virality and business owners should take advantage of it. Get started on Tiktok if you are keen on growing your business on social media today.

2. Not all views are equal. Views on YouTube will be given more time and attention because a user actually chooses to click on your video to watch you. Ideally if you can do both, then strive for a balance of both long form and short form videos to have a strong video strategy. In order to grow your business on social media, you need to be able to convert the views into valid leads.

3. Everyone starts out dorky and nervous when they first start producing content. Work through the cringe and develop your skills and eventually you will feel comfortable talking to the camera and microphone.

[2.50] Ben speaks about his journey as a social media strategist and his own agency Bunny Media. While he did not start with content focused on social media and was focusing on topics such as fitness, he eventually evolved because he saw a gap in the market during his internships during his university days.

[4.30] Ben was very intentional about developing his personal brand because of the potential opportunities that open up when one has a strong personal brand.

[5.50] Ben shares that the platforms he is working on is Youtube, Tiktok and Instagram to grow his own personal brand which he uses to teach others about growing their businesses and personal brand on social media.

[8.10] Ben recommends TikTok as a great platform to start producing content on because it has predictable virality and business owners should take advantage of it.

[10.00] Instagram has evolved to the point where it is a lot more focused on selling advertisements and it’s a lot harder to grow organically. It’s a chicken and egg problem now on Instagram because you need to have a certain level of traction to grow, but that amount of traction also requires a pre-existing base of engagement.

[12.00] With TikTok’s grow, vertical short videos are here to stay, but not all views are equal. Views on YouTube will be given more time and attention because a user actually chooses to click on your video to watch you. Ideally if you can do both, then strive for a balance of both long form and short form videos to have a strong video strategy.

[13.00] Youtube has the power to build your sales funnel and many income streams. As a search engine, Youtube also allows others to find you.

[18.30] Ben shares that it is possible to make money online even with a small number of followers and he has seen his own clients succeed in this. Its not about the number of followers but the quality of your followers.

[20.00] Ted and Ben discuss whether showing one’s face is important in building trust with an audience.

[21.30] Ted and Ben discuss about how dorky and nervous they felt when they first started making content and how they both developed their skills and comfort on camera and the microphone. Do the best with what you have and constantly grow from there. Work through the cringe.

[25.30] Ben shares that as long as you want to monetize yourself one day, make a something of value you want to sell before you think that you are ready.

[28.30] You figure out your expertise as you make it. You will be surprised how much you may know about a subject when you get started to working on it.

[33.30] Ben suggests that growing content creators should only run ads when they are a product to sell so that the ads can provide a return of investment.

[37.15] While you should focus on 1 or 2 social media platforms at the start, you need to also diversify in the future and not be too reliant any one platform.