Daniel Doll is the CEO of the highly acclaimed sauce company from Brooklyn New York, Bushwick Kitchen. Bushwick Kitchen’s sauces are so good that it has been featured on The Today Show and has blown away Iron Chef Bobby Flay. With flavors such as spicy honey, spicy maple and gochujang sriracha, Bushwick Kitchen’s delicious sauces are to die for and have earned a cult following in circles such as the ever passionate BBQ pitmaster scene.
Join us today as Daniel shares about the benefits of acquiring and scaling a business, the process he goes through when developing new sauces and the importance of doubling down on what makes your business unique.

Newsletter l Podcast l Free Resources 

https://bushwickkitchen.com/ – Check out Bushwick Kitchen’s amazing sauces

1. Building a business from scratch is not the only way to start a business. Like Daniel, you can acquire a business that is already established and scale it. The ground work has already been done and you can hit the ground running.

2. When developing a new product, make sure that the product is one that you will personally give 5 stars upon release. Don’t be afraid to say no to something that you have been working on for months as a bad product can hurt your branding.

3. When you have a new and unique product, make sure you double down on it and find your superfans. Listen to them and involve them in your work and they will help you spread your business via word of mouth like crazy.

[2.20] Daniel acquired Bushwick Kitchen with his partner when the opportunity came up. They realized that there was a synergy in Bushwick Kitchen and their existing soap company and they had the team and infrastructure to grow Bushwick Kitchen further.

[5.10] Since they acquired the company in 2018, they have grown the business 4 times, added new flavors and got into new retailers such as Walmart.

[6.00] Daniel shares that there is more than one way to entrepreneurship and that acquiring one is just as viable as starting one from ground up.

[8.40] Daniel looked at the design and branding of Bushwick Kitchen which had the ability to draw people in, he realized that thousands of people loved their product, and the product had a cult following and level or recognizability.

[11.40] Daniel shares about the unique delicious sauces that Bushwick Kitchen has to offer. Bushwick Kitchen’s approach is to feature the sauce as the center piece, instead of just a side condiment.

[15.10] Daniel and Ted discuss about the need for Bushwick Kitchen to educate its customers given the bold approach and flavors they were providing in their sauces.

[ ] Daniel shares about how a famous pit master started featuring his sauces and he called it his secret black bottle.

[19.30] While its harder to sell a product that is new and different at the start, Daniel recommends doubling down on what makes it special and don’t shy away from that. He also suggests having something unique in the way you pack it and niching it down. You will find superfans along the way and they will become advocates of your product.

[21.10] Pre-covid Bushwick Kitchen was highly reliant on having its products distributed by small independent retailers. As many of these small independent retailers were hit by Covid, Bushwick Kitchen had to pivot to rely more on ecommerce by selling on Amazon and on their online store.

[23.40] Bushwick Kitchen’s products are in major retailers like Walmart. Daniel shares how competitive it is and the importance of having a unique selling proposition and for the retailers to be able to understand it.

[25.50] Daniel shares about how he has doubled down on the existing packaging to make it work for his new releases.

[27.30] Daniel shares the research and development process that goes behind the scenes when he is developing new sauces. He makes sure that he works with the community and gets their feedback and if he isn’t going to give his product 5 stars on Amazon, he will not launch it.

[32.00] Daniel shares that his customers tend to come back for more whether they were originally gifted the product or if they purchased it to try it for themselves.

[33.55] Daniel shares about the experiences where the Today Show and Bobbly flay raved about the product.

Daniel Doll is the CEO of the highly acclaimed sauce company from Brooklyn New York, Bushwick Kitchen. Bushwick Kitchen’s sauces are so good that it has been featured on The Today Show and has blown away Iron Chef Bobby Flay. With flavors such as spicy honey, spicy maple and gochujang sriracha, Bushwick Kitchen’s delicious sauces are to die for and have earned a cult following in circles such as the ever passionate BBQ pitmaster scene.
Join us today as Daniel shares about the benefits of acquiring and scaling a business, the process he goes through when developing new sauces and the importance of doubling down on what makes your business unique.

Newsletter l Podcast l Resources 

https://bushwickkitchen.com/ – Check out Bushwick Kitchen’s amazing sauces

1. Building a business from scratch is not the only way to start a business. Like Daniel, you can acquire a business that is already established and scale it. The ground work has already been done and you can hit the ground running.

2. When developing a new product, make sure that the product is one that you will personally give 5 stars upon release. Don’t be afraid to say no to something that you have been working on for months as a bad product can hurt your branding.

3. When you have a new and unique product, make sure you double down on it and find your superfans. Listen to them and involve them in your work and they will help you spread your business via word of mouth like crazy.

[2.20] Daniel acquired Bushwick Kitchen with his partner when the opportunity came up. They realized that there was a synergy in Bushwick Kitchen and their existing soap company and they had the team and infrastructure to grow Bushwick Kitchen further.

[5.10] Since they acquired the company in 2018, they have grown the business 4 times, added new flavors and got into new retailers such as Walmart.

[6.00] Daniel shares that there is more than one way to entrepreneurship and that acquiring one is just as viable as starting one from ground up.

[8.40] Daniel looked at the design and branding of Bushwick Kitchen which had the ability to draw people in, he realized that thousands of people loved their product, and the product had a cult following and level or recognizability.

[11.40] Daniel shares about the unique delicious sauces that Bushwick Kitchen has to offer. Bushwick Kitchen’s approach is to feature the sauce as the center piece, instead of just a side condiment.

[15.10] Daniel and Ted discuss about the need for Bushwick Kitchen to educate its customers given the bold approach and flavors they were providing in their sauces.

[ ] Daniel shares about how a famous pit master started featuring his sauces and he called it his secret black bottle.

[19.30] While its harder to sell a product that is new and different at the start, Daniel recommends doubling down on what makes it special and don’t shy away from that. He also suggests having something unique in the way you pack it and niching it down. You will find superfans along the way and they will become advocates of your product.

[21.10] Pre-covid Bushwick Kitchen was highly reliant on having its products distributed by small independent retailers. As many of these small independent retailers were hit by Covid, Bushwick Kitchen had to pivot to rely more on ecommerce by selling on Amazon and on their online store.

[23.40] Bushwick Kitchen’s products are in major retailers like Walmart. Daniel shares how competitive it is and the importance of having a unique selling proposition and for the retailers to be able to understand it.

[25.50] Daniel shares about how he has doubled down on the existing packaging to make it work for his new releases.

[27.30] Daniel shares the research and development process that goes behind the scenes when he is developing new sauces. He makes sure that he works with the community and gets their feedback and if he isn’t going to give his product 5 stars on Amazon, he will not launch it.

[32.00] Daniel shares that his customers tend to come back for more whether they were originally gifted the product or if they purchased it to try it for themselves.

[33.55] Daniel shares about the experiences where the Today Show and Bobbly flay raved about the product.