Bryan O’Rourke is an experienced CEO, strategist, investor, board member and advisor. With a track record of growing brands large and small, his network of associates and partners have served a wide range of organizations in a cross section of various industries. Originally a veteran of the F&B industry holding multiple CEO and CFO positions in companies such as Copeland’s Family of Restarauts, Smoothie King, and Planet Smoothie. Today, Bryan O’Rourke is also an expert in the technology and fitness space. He is the founder and CEO for Vedere Ventures LLC and Integerus, LLC; Co-Founder and MD of Moon Mission Media, ; CSO and partner in the Flywheel Group, LLC, and President of the Fitness Industry Technology Council.
He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013 and he has been named one of the top 50 most influential entrepreneurs on twitter.
Bryan has contributed as an author to six published books with colleagues in the fitness sector and co-authored the 9 Partnership Principles on attributes necessary to achieving more by working with others. He is a popular keynote speaker and facilitator who has delivered inspiration and insights at industry conferences and organizational events on four continents.

Newsletter l Podcast l Free Resources 

https://www.bryankorourke.com/ – Check out Bryan’s personal page

https://www.vedereventures.com/ – Check out Vedere Ventures

1. Industries like the fitness industry are moving towards providing customers with an omnichannel experience where customers can interact with the business both inside and outside the gym. If you fail to adopt new technologies into your business, you may be failing to provide a better experience to customers and they may eventually move on to your competitors.

2. Despite the increasing presence of technology, technology will never fully replace humans and the key is still to provide a good customer experience.

3. You cannot compete with everything. It is important to therefore understand what market niche you want to attack.

[3.20] Bryan started his career in the F&B industry and even held multiple CEO and CFO positions in companies such as Copeland’s Family of Restarauts, Smoothie King, and Planet Smoothie. This gave him a lot of exposure to learn about the mergers and acquisitions of companies and the importance of taking care of his customers.

[6.00] Today Bryan is deeply involved in the fitness and technology space, working with global brands such as Gold’s Gym Houston as the Chief Strategic Officer. He has also founded Integerus Advisors and Moon Mission Media which both have a very clear emphasis on fitness and tech, and he also serves as the President of the Fitness Industry Technology Council.

[10.20] Bryan shares about how fitness entrepreneurs are increasingly required to adopt technology into their business and are increasingly providing omnichannel experiences for customers inside and outside the gym.

[15.20] Despite the increasing presence of technology, technology will never fully replace humans and the key is still to provide a good customer experience.

[18.25] Technology when used well allows you the breed familiarity and to create a community a lot quicker than before. What is important however is to understand what you are good at and matching it

[24.00] For legacy businesses that are trying to adopt new technologies, the most tricky part of the process would be managing the employees who are resistant to the change. The best way you can manage this is to help them understand that they are still going to be employed and that the technology is there to help them do their jobs better.

[29.00] You cannot compete with everything. It is important to therefore understand what market niche you want to attack.

[34.20] With technology, companies are collecting personal data and their preferences to be able to provide more tailored services.

[36.20] Bryan shares about Moon Mission Media and how he drives effective marketing campaigns for his customers.

Bryan O’Rourke is an experienced CEO, strategist, investor, board member and advisor. With a track record of growing brands large and small, his network of associates and partners have served a wide range of organizations in a cross section of various industries. Originally a veteran of the F&B industry holding multiple CEO and CFO positions in companies such as Copeland’s Family of Restarauts, Smoothie King, and Planet Smoothie. Today, Bryan O’Rourke is also an expert in the technology and fitness space. He is the founder and CEO for Vedere Ventures LLC and Integerus, LLC; Co-Founder and MD of Moon Mission Media, ; CSO and partner in the Flywheel Group, LLC, and President of the Fitness Industry Technology Council.
He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013 and he has been named one of the top 50 most influential entrepreneurs on twitter.
Bryan has contributed as an author to six published books with colleagues in the fitness sector and co-authored the 9 Partnership Principles on attributes necessary to achieving more by working with others. He is a popular keynote speaker and facilitator who has delivered inspiration and insights at industry conferences and organizational events on four continents.

Newsletter l Podcast l Resources 

https://www.bryankorourke.com/ – Check out Bryan’s personal page

https://www.vedereventures.com/ – Check out Vedere Ventures

1. Industries like the fitness industry are moving towards providing customers with an omnichannel experience where customers can interact with the business both inside and outside the gym. If you fail to adopt new technologies into your business, you may be failing to provide a better experience to customers and they may eventually move on to your competitors.

2. Despite the increasing presence of technology, technology will never fully replace humans and the key is still to provide a good customer experience.

3. You cannot compete with everything. It is important to therefore understand what market niche you want to attack.

[3.20] Bryan started his career in the F&B industry and even held multiple CEO and CFO positions in companies such as Copeland’s Family of Restarauts, Smoothie King, and Planet Smoothie. This gave him a lot of exposure to learn about the mergers and acquisitions of companies and the importance of taking care of his customers.

[6.00] Today Bryan is deeply involved in the fitness and technology space, working with global brands such as Gold’s Gym Houston as the Chief Strategic Officer. He has also founded Integerus Advisors and Moon Mission Media which both have a very clear emphasis on fitness and tech, and he also serves as the President of the Fitness Industry Technology Council.

[10.20] Bryan shares about how fitness entrepreneurs are increasingly required to adopt technology into their business and are increasingly providing omnichannel experiences for customers inside and outside the gym.

[15.20] Despite the increasing presence of technology, technology will never fully replace humans and the key is still to provide a good customer experience.

[18.25] Technology when used well allows you the breed familiarity and to create a community a lot quicker than before. What is important however is to understand what you are good at and matching it

[24.00] For legacy businesses that are trying to adopt new technologies, the most tricky part of the process would be managing the employees who are resistant to the change. The best way you can manage this is to help them understand that they are still going to be employed and that the technology is there to help them do their jobs better.

[29.00] You cannot compete with everything. It is important to therefore understand what market niche you want to attack.

[34.20] With technology, companies are collecting personal data and their preferences to be able to provide more tailored services.

[36.20] Bryan shares about Moon Mission Media and how he drives effective marketing campaigns for his customers.